This is a great question! As you might know, video is not only great for search engine optimization but also plays a key role in engaging and converting potential customers. So, whether it’s an existing customer or a new one you’re trying to ‘nab’, keep them engaged with video. Why do some business double their revenue while others are playing catch up? The answer: A better video strategy.
But before we dive into what type of videos you need for your company website, you may be thinking: “The video marketing hype was years ago, does it really work anymore?” Fair enough, trends come and go, what worked yesterday might not work today. It’s wise to stop and analyse fresh research and data before diving into a new marketing project.
So, is video still effective? Yes, it absolutely is. It can even double your growth and we have the facts to prove it. So, let’s just start this blog post by looking at a few fun facts, then we’ll jump straight into the list of videos to consider. First up, businesses using video grow company revenue 49% faster year-by-year than organisations without video (Small Business Trends).
Video Drives More Sales
Corporate video production Sydney gives you more conversions than any other type of content according to 70 percent of marketers surveyed. (Renderforest)
A few more stimulating stats:
Increase sales by 144% by adding product videos on your online store
Increase conversion by 80% on a landing page by including a video.
74 % of users who watched an explainer video to learn more about a product or service subsequently bought it.
77% of consumers say they’ve been convinced to buy a service after viewing a video.
According to smallbiztrends.com businesses using video grow company revenue 49% faster year-by-year than organisations without video.
Video gives you more conversions than any other type of content according to 70 percent of marketers surveyed by Render forest.
Then there’s just the plain fact that most people like video more than text. 59% of executives would prefer to watch video than read text while four fold the number of customers would prefer to watch a video about an item then read about it.
