
YouTube introduces a modish feature of gifting membership by existing members of a channel to new members. The new feature helps numerous creators to generate more revenue from YouTube streaming. A member could get many exclusive perks like accessing special icons that pop-ups in the comment section of the channel, special entries, and live streams.
The new feature helps the fan base of content creators to grow the community’s strength by offering gift membership. Viewers who are gifted do not amount to any kind of monetary payment. As of now, the feature is only available in the Beta version. Only handpicked creators are now eligible to activate this feature. The interesting part is that introduction of this gifting subscription was to confront the subscription feature of another streaming platform Twitch.
How is it carried out?
The new feature only functions on the Desktop that it can be purchased during the creator’s live stream. Click on the $ symbol appearing in the live chat to purchase a gift. As it is in the Beta Stage, users have to opt-in to the “Allow Gifts “feature to receive gift membership.
What are the criteria?
YouTube chooses the creators on the basis of the viewer’s interactions in previous live streaming. True -Blue fans will be awarded the privilege of gifted membership rather than first-time members. The receivers will be let know about the gift via live chat messages and email.
How is it beneficial to creators?
The creators will be benefited from the same amount of monetary benefit as the gifted members too. The increase in the creator’s community member count gradually leads to the enhancement of his channel and reach. As the slot of gifting is 5,10,20 in a single purchase, the addition of members increases in a swift manner.
What are the other remuneration sources?
Apart from the Channel membership, there are plenty of numerous sources
· Ad revenue sharing
· Selling branded merchandise
· Premium revenue sharing
· Super chat and super stickers
But even if there are other means for financial flow for the revenue generation, the reachability is assured through membership only. But channel membership isn’t for anyone. The creators should be having a regular audience and fanbase.
Conclusion
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