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How WhatsApp Chatbot for Real Estate Can Help in Better Conversion

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vijay purohit

WhatsApp chatbot for real estate is designed to give users a seamless experience by responding to their queries instantly and at the same time save resources for your business.

A real estate WhatsApp chatbot is essentially a computer program specifically developed and designed to assist the property buyers and sellers with their queries regarding availability, location or prices. 


With a large number of property units under their purview, real estate companies receive a lot of enquiries. Not only can real estate WhatsApp chatbot instantly address such queries, a support agent can also jump in seamlessly to address the complex queries. This helps to improve both the overall response time and quality of support provided to the customer.

Some of the other key objectives accomplished by WhatsApp chatbots:


  • 24×7 support to customers
  • Interactive marketing of real estate properties
  • Automatic lead generation
  • Qualifying leads round the clock
  • Multilingual Support
  • Assistance in facilitating buying, selling and renting properties
  • Better time management


11 Top Use Cases of WhatsApp Chatbot for Real Estate


With 1.6 billion monthly users, WhatsApp is the most popular messaging app in the world. It is no surprise that it has become a crucial tool for businesses in providing superlative customer service and converting more leads. If you are also a part of the real estate sector and wondering how chatbot technology can help you drive more business, here are some of the most important use cases for real estate WhatsApp chatbot you need to know about.


1. Lead Generation


Generating quality leads for a real estate business can be quite exhaustive considering the cutthroat competition. On top of that, losing a prospective lead due to ineffective communication means that a business opportunity is lost. From greeting your visitors and offering details on multiple property listings based on budget, geography, and amenities to answering customers’ inquiries, the WhatsApp chatbot for real estate does it all.

Using a WhatsApp Chatbot is a great way to connect with customers on a platform they are already familiar with. It allows real estate agents and companies to collect lead details like name, phone number, email ID, budget, number of rooms, location, etc. Once they’ve generated the lead, they can simply continue the conversation on the same WhatsApp thread and enhance their chances of converting them to a sale.


2. Lead Qualification


After a lead generation, the next step is the lead qualification. Chatbots for WhatsApp can help ask targeted questions that allows the company to easily segment the customer. Lead qualification also helps them identify high-value customers they can service selectively.


A conversational WhatsApp chatbot can easily handle multiple customers simultaneously without having them to wait for a live agent to handle their queries. This kind of automation combined with instant response allows the real estate firms to lower the operational costs and increase customer satisfaction.


3. Site Visit and Confirmation


When the WhatsApp chatbot qualifies the lead as a potential buyer for the property, customers can easily schedule a site visit via the bot. Besides this, chatbots can also help you with fixing a meeting with potential clients. They can do this by first providing essential information about the agent/company assigned to the property that the visitors are interested in exploring and then asking them for a convenient time to schedule the appointment.


Further, the bot can make a note of the date and time and redirect the customer to an actual real estate agent whenever needed for more detailed communication. Additionally, companies and agents can also enable the chatbot to send automated follow-ups to all potential customers via their preferred medium such as email or SMS.


4. Automated Scheduling


Coordinating site visit is an important step after generating and qualifying a lead. Whatsapp chatbot for real estate allows you to get away from the hassle of unlimited chain of emails and back & forth calls to the customers. Not only can it schedule visits on WhatsApp but companies can also send them reminders on or near the date of the visit. 


5. Virtual Property Tours


WhatsApp chatbots for real estate can be used to give the prospective leads a virtual tour of the property. This is particularly valuable to accommodate foreign clients or long-distance leads who can see the properties from anywhere around the world. WhatsApp bots also allow real estate companies to save time by showcasing unfinished properties to help pre-book under-construction properties. The prospects can easily enquire based on city, pin code or neighbourhood.


Read Full Article 11 Top Use Cases of WhatsApp Chatbot for Real Estate


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