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Capabilities of Salesforce B2B Commerce.

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Pankaj Nagla
Capabilities of Salesforce B2B Commerce.

Salesforce commerce cloud offers capabilities, which as B2B Commerce. Salesforce commerce cloud certification including certification practice exams, study guides, and other resources to ... Experience (Community) Cloud Consultant Certification.


Salesforce B2B commerce is the industry-leading, cloud-based e-commerce solution provided by the Commerce cloud. It allows the businesses to satisfy all the business buyer's complex online purchasing requirements; hence, it is called Business to Business Commerce.


Apart from the customers, different businesses also need online purchasing to run their businesses, like the automobile factory can make an order specific types of machines. It empowers the websites and the world's leading companies that span manufacturing, consumer goods, technology, healthcare, etc.


The B2B Commerce is developed natively on the Salesforce platform; hence, the customers, distributors, and end buyers can connect the B2B Commerce and CRM data to get the customer's single and complete view. It helps businesses to make online purchasing easy and generate more revenue faster. It has the following features:


  1. The B2B commerce cloud maximizes online growth and hence increases online revenue.
  2. It helps the business to engage the customers by making every B2B interaction seamless, relevant, and connected. It also helps the businesses to stay connected and respond to every requirement of the customers.
  3. It helps to scale the business faster by reducing costs and reallocating the resource.
  4. It also allows customizing the B2B commerce sites to suit the industry-based requirements. These commerce sites are designed to manage the large carts and online purchasing that may consist of thousands of items at a time.


These sites contain B2B-specific functionalities, such as:


  • Including the authenticated sites with login for each visitor.
  • Shopping carts with managing and containing the aptitude of thousands of items per order.
  • Just two-click orders so that recurring orders can be placed quickly and simply.
  • Allows multiple payment options like a credit card, purchase order, and ACH.
  • It provides the negotiated pricing as per the particular account or according to the customer segment.
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Pankaj Nagla
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