When attempting to attract visitors to your website, search engine optimization (SEO) is undoubtedly the most crucial factor. But as with any other aspect of technology, SEO is constantly evolving. New trends and tendencies continue to appear, and you simply have to stay on top of them if you want to achieve success with your online platform. To that end, here are some of the most important SEO trends you should follow in 2022, in an effort to improve your rankings and reach new growth opportunities:
A focus on artificial intelligence
And even though Google hasn’t shared particular details regarding the way its new algorithm analyzes and learns content, industry experts think that user experience might actually be the primary ranking factor. In other words, click-through rates and the time visitors spend on websites will likely be crucial for prioritizing content with RankBrain, which is why ensuring your website is organized and filled with engaging and captivating content is especially important.
Mobile optimization is key
Ever since it was officially named as a ranking factor by Google, mobile-friendliness has been an essential aspect of SEO. But as mobile-first indexing becomes more prevalent, optimizing your website for mobile might be even more important, since mobile versions of sites are now considered “primary” rather than desktop versions.
With that in mind, it’s recommended to check the usability and effectiveness of your mobile website and fix potential usability issues if needed. This will help to ensure mobile-friendliness isn’t hampering your SEO efforts but enhancing your overall strategy instead.
A shift to long-form content
Longer content consisting of over 3,000 words has recently proved to be quite successful, gaining more traffic and shares compared to shorter content. However, simply focusing on long-form content won’t be enough to achieve the desired results. You will also need to keep visitors interested and engaged in order to enjoy this type of content.
Australian websites achieve this by finding companies specialized in SEO from Sydney to streamline their content, for instance. These experts can analyze data in order to find the most efficient tactics for websites, creating content strategies and utilizing the most relevant keywords that are bound to bring success. With proper monitoring and optimization, they could help to improve your SEO efforts as well.
The EAT principle is still crucial
Across Europe, on the other hand, the EAT principle is still as important as ever. Representing expertise, authoritativeness, and trustworthiness, this principle determines the quality of a website’s content and is still crucial for improving your rankings on Google, being one of their most important metrics.
But as ensuring quality can be a difficult task, creating visitor personas might be of help. They can allow you to understand your target audience better, as well as the type of content they value and prefer. Having these statistics in mind while focusing on the EAT principle is key to SEO success, but don’t overlook the importance of aspects such as reputable, authoritative backlinks either.
Efficient SEO needs video
Including video in SEO strategies has been a rising trend for quite some time now, and is another thing you should consider if you haven’t tried it already. There’s no denying that different video platforms have truly exploded in the past few years, becoming imperative even for businesses and industry professionals aiming to expand their outreach and engage their audience. You should definitely consider using tik tok for video optimization. One of the most frequent problems is no profile picture tiktok, but nothing big you should think about. It is definitely worth the try.
For that reason, you might want to implement optimized video content in your strategy as well. This can mean creating video channels and including user-friendly overviews in channel descriptions or even optimizing video descriptions with a few relevant keywords and trending hashtags that are bound to attract some wanted attention.
As SEO continues to evolve, so do the trends and factors that determine the rankings and overall success of your website. If you want to improve your results, stay on top of the latest tendencies and use the methods above to accelerate growth.
