The value of an identifiable logo cannot be overstated. A brand’s content marketing strategy initiatives are based on a set of guidelines that reflect the brand’s personality and dynamic. Following these guidelines makes it easy to build a strong brand. As a company consolidates, its content practices evolve into a brand style sheet so as to maintain consistency in content output.
Why Have Brand Guidelines?
Your brand elements are your interface to the general public and therefore, the first image of your brand. Marketing strategy these days recognises that brand guidelines ensure long-term brand visibility. Branding elements such as colours, visuals including design and font, and the language of your brand’s communication become its unique differentiators over time. This is essential since it sets your brand apart from your competitors. Using brand guidelines ensures consistency in communication and promotes a brand’s identity.
Components Of Brand Guidelines
A style guide for your brand would primarily include:
1. A colour palette, including primary, secondary and tertiary colours
2. Visual elements such as font, size, formatting and spacing
3. Language and tone
Read more at: https://crazytok.online/why-startups-need-a-brand-guide/
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STATISTICS SHOW THAT approximately 50 percent of mid-sized companies and most large corporations use an applicant tracking system (ATS) to screen candidates for job opportunities.There are a spread of reasons recruiters and hiring managers adopt this sort of technology.
With an ATS in situ , human resources departments can automate and store hiring documents online so HR professionals never need to worry about sifting through stacks of paperwork or many emails to seek out what they have .Colin Day, the founder and chief military officer of iCIMS, Inc., a provider of talent acquisition software for growing businesses, is in a superb position to advise job seekers on the way to maximize their online applications.
Take the time to know exactly what the corporate expects from applicants for jobs that interest you; don't ignore the detailed description of what the work entails.
"ATS technologies can filter candidates by those whose responses dovetail best with specific job descriptions.
For the simplest response rates, confirm your content and knowledge match up accordingly," Day says.2.
If the corporate asks for a canopy letter, make certain to incorporate one.
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