It's a common observation that whenever one indulges wholeheartedly in something scrumptious it is often followed by pangs of guilt later on. The soul may crave that second offering but the brain starts sending warning calorie alerts. Food and beverages at the end of the day are supposed to be soul-pleasing and should not have to be categorized as sinful indulgences! Especially when there are healthier low-calorie alternatives like stevia that can allow us to indulge in our sweet tooth without deviating from our clean diet.
Arboreal Stevia, India’s most trusted stevia company deals with a range of high-quality stevia extracts that brands can use in their product categories to lessen the calories and enable their clients to enjoy food and beverage products unfeigned. But before we jump in any further, let's clear a few things up, sweetening your products with stevia might seem like a gung-ho idea at first, after all, what’s not to love about a sweetener with zero calories, zero glycemic impact, and no risk of adding those extra kilos to the hips? Right! In theory, yes but in practicality food formulators and stevia, manufacturer will say that it’s a tad bit more complicated than that.
What’s All the Fuss About?
There are a few things that need to be considered when it comes to using stevia extract for sweetening food and beverage products. The first one that props up is the issue of bulk, if a recipe calls for a cup of sugar, ideally it would only take 1/4th of a teaspoon of stevia extract to replicate and attain that level of sweetness. Now you might say what’s the issue with that? Well, how would you compensate for that entire cup of mass that is missing in the recipe?
The second issue is the licorice aftertaste of using stevia extract, for most that lingering taste can be quite off-putting, and some people even find it bitter. The aftertaste is one of the most popular complaints when it comes to any form of stevia extracts. That’s why it becomes extremely important to purchase stevia extracts from a stevia company that offers high purity stevia grades like Reb-A and Reb-M stevia to ensure that your consumers enjoy an amazing taste from your brand time and time again.
Brands That Have Made the Healthier Switch with Stevia
With an alarming rise in health concerns, like diabetes and obesity globally, reducing sugars especially added sugars has become a priority for product developers. In recent years we have seen a surge in the usage of stevia in new beverage and food products. Some of the top brands that have made the switch include Pepsi Co, Coca-Cola Co, Kraft Heinz Co, Danone Wave, Nestle, etc. Apart from these big players, there is a growing number of food companies that are using stevia as a fill-in to reduce sugar content in their products without compromising the taste.
Why Did They Make the Switch?
One of the primary reasons for the switch was changing consumer food and dieting priorities. Consumers now have begun to increasingly look into sugar reduction. With time we are witnessing more consumers prioritizing the idea of a healthy lifestyle, for which they are consciously taking a proactive, long-term approach to reducing their sugar intake.
This has led to brands restrategizing and reformulating their products to suit the customer's current needs. This has also led to the targeting of health-conscious by positioning their products as low in sugar. The second reason is that with time we have noticed an unprecedented increase in the implementation of sugar-tax across countries over the globe. This taxation, led to a steep fall in the purchase of these sugary goods, particularly in the urban areas. To date, 50+ countries have implemented taxes on sugar-sweetened beverages, and the numbers keep rising.
Why Choose Arboreal Stevia as Your Stevia Partner?
Given that the competition in sugar-reduced products is growing faster and consumers are demanding lower-calorie, great-tasting clean label products, brands need a stevia company that can provide all of the above and helps them launch in a short span of time. Arboreal Stevia can be that ideal partner, as India’s trusted stevia manufacturer, they offer a variety of Stevia standard extracts and customized solutions that cater to a wide variety of product applications.
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