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The 7 Must-Have eCommerce Features for Combating Cart Abandonment Rate in 2022

Anna Sharland
The 7 Must-Have eCommerce Features for Combating Cart Abandonment Rate in 2022

Cart abandonment rate has been an issue of eCommerce businesses since the dawn of online shopping itself. And while retailers have done their best to combat this with some serious technological advances, there’s still much more that needs to be done if they’re going to succeed in 2022 and beyond. Luckily, many are aware of this and are doing what they can to stay ahead of the curve and successfully deal with cart abandonment rate issues before they become too large to handle on their own. Read in this blog, The 7 Must-Have eCommerce Features for Combating Cart Abandonment Rate in 2022.

Recommended Products

For each of these must-have features, we’ve also included a few recommended products that can help you implement them. We suggest hiring an eCommerce development company to build your store and integrate these tools. Their experience will take some of the guesswork out of which tools are right for your business. For some of these products, we have linked to WooPlugins—our go-to plugins resource here at SEO Powersuite!

Related Products

How to hire an eCommerce development company & Build an eCommerce website from scratch. The first thing you have to do is search for an expert, or a team of experts that are capable of taking your ideas and turning them into reality, because it’s not possible to have a good business without having a great product.

Upsell Products

Upselling is a great way to increase average order value, but it can be tough if you’re not familiar with your products. Hiring an ecommerce development company can help bring expertise on your product lines and even recommend upsell products based on your customer demographics. Not only will they create a seamless experience across platforms, but they will also know how to upsell and cross-sell online.

Reduce Churn from Shoppers

By focusing on customer retention, you’ll not only increase your overall revenue, but also boost repeat purchases and build brand loyalty. In today’s online environment where there is an abundance of choice and 24/7 accessibility, customer retention should be a top priority. Stay ahead of competitors by investing in tactics that reduce churn from shoppers. Here are a few ways to do just that

Rich Product Descriptions

Comprehensively describing your products is a proven way to increase sales. Gone are the days when you can get away with a title and short product description, a few bullet points, and maybe some specifications thrown in—customers want more. If they want to purchase something online but cannot see it or touch it, there needs to be a guarantee that they know exactly what they’re getting.

Product Videos

According to AdWeek, more than 85% of customers say product videos help them make a purchase decision. Product videos are excellent at solving customer doubts and helping your brand create a real connection with potential customers. As an added bonus, well-made product videos can be shared on social media, giving you more opportunities to reach potential customers without having to spend any additional money on advertising.

Product Analytics Reports

The first feature that every online store should have is product analytics reports. These reports will give you vital insights on how to improve your conversion rate, including sales, visitors and revenue generated from different product pages. This information can help you identify which products are performing well and which ones need more attention. You can also use these reports to understand what marketing channels are generating more conversions and track your marketing ROI over time. In addition, these reports allow you to compare performance of individual products against industry benchmarks so that you can stay ahead of competition with better product offerings.


Today’s consumers are changing and so should your business. There is no one size fits all solution to tackling cart abandonment rate and we have shown you some of our favorites. Let us know what you think about these seven must-have features and feel free to share your own ideas below. If you would like to learn more about how SmartOwl can help your business grow, head over to our homepage.

Anna Sharland
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