Performance marketing is the term used to describe a set of marketing tactics that focus on the success of an individual or team. Unlike other forms of marketing, it typically does not target the long-term success of a company or product. Instead, it focuses on immediate results, such as increased sales and brand awareness, to meet or exceed sales expectations. The term is typically used in the context of the Internet but can range from simple email marketing to viral marketing. It often involves social media, such as Facebook and Twitter, where content that is effective in attracting attention and encouraging a user to take action will be shared across friends and networks. Performance marketing can be broken down into two main categories: digital and traditional. Digital performance marketing is where you can directly influence an individual’s decision-making process through social media (Twitter, Facebook &, etc.), blogs, podcasts, and other digital content. Traditional performance marketing is a more physical form of communication, typically delivered in person (advertising), print (advertising and newspapers), and out-of-home advertising.
However, online performance marketing has become an effective tool that many companies use to gain traction in the digital age instead of relying on traditional methods. With this trend growing in popularity, here’s everything you need to know about performance marketing and how to get more out of it. Performance marketing is one of the fastest-growing areas of online marketing, and for a good reason. Performance marketers have figured out that they can improve their ROI significantly by optimizing their website, content, and social campaigns for search. But optimizing for search isn’t as simple as adding keywords or link text to your site or updating your URL structure.
