Over the last decade, we’ve encountered a sudden shift of a world traditionally working in a physical platform into a virtual sphere. With this, the need to employ skilled and able individuals to handle this change has increased tenfold. And, with a Masters in Digital Marketing degree, you can join this ever-growing industry and carve a lucrative career for yourself.
A digital marketer has become the need of the hour. Thus, your choice of an institution offering a Masters in Digital Marketing will greatly impact how you will perform in a professional setting. With the help of a good Masters in Digital Marketing, you can develop the skills needed to pursue a career in the digital sphere.
Before we dive into the various masters in digital marketing degrees available in India, let’s get you acquainted with a few must-haves every good masters in digital marketing degree should have.
Must-Haves of a Good Masters in Digital Marketing Degree
A good masters in Digital Marketing degree should include the following modules:
Analytics
Aspects of Design
Digital Advertising
Search Marketing
Social Media Marketing
Strategic Marketing
Video Marketing
Media Planning & Buying
Here are a few course features that should come along with a good masters in Digital Marketing degree:
Mandatory Internship – Why? Because without any practical experience, you cannot conquer the digital world. Programmes with mandatory internships allow you to apply your learnings in the real business world and give you the kick-start you need before you join the industry as a full-time digital marketer.
Practising Industry Leaders for Trainers – Nothing beats learning from someone who practises their subject on the daily. When looking for a masters in digital marketing programme, make sure to read the qualifications of their faculty. A practising industry expert comes with in-depth field knowledge, valuable insights and connections with the top digital corporations.
Practical Learning with Capstone Projects – Practical learning is the only way to learn digital marketing. Look for programmes with dedicated mentorship, thorough practical skill training, the tools required to apply your teachings, and projects on a real brand. Capstone projects will help you learn with a hands-on approach and simultaneously prepare you for the digital landscape.
Industry-Recognised Certifications – An industry-recognised certification helps an employer gauge the credibility of your skills. And, if you’ve enrolled in an institute associated with the big digital agencies around you, consider yourself two steps ahead of your peers. The chances of you bagging a job at those reputed agencies will be higher as employers are more comfortable hiring talent from the same source to ensure quality.
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