SEM (Search Engine Marketing) is the process of designing, running, and optimizing paid search ads (such as Google AdWords or Bing Ads). Legal SEO is the process of designing, running, and mastering unpaid search ads such as building links to your website from other websites.

Legal SEO can give you a huge advantage over competitors without having to spend any extra money. Legal SEO also gives you a better chance of being found in organic searches when it comes to long-tail keywords.

Legal marketing experts agree that practicing both SEM and legal marketing can produce better results than just using one or the other for your online marketing strategy. They are different but not mutually exclusive concepts that work well together when executed properly.

SEO is better for Long Term Results

The core of SEO is the use of keywords that people are searching for. A long-term strategy would benefit from the use of SEO tactics like keyword research, writing blog posts and other content, and social bookmarking.

Legal marketing takes advantage of the "long tail" keywords (a huge number of search terms) that are far more difficult to target with SEO tactics. Expert legal marketers have improved their chances at ranking in organic searches by using link-building tactics such as guest blogging and creating high-quality, relevant articles on industry-related topics.

SEM is better for Instant Results

SEM (Search Engine Marketing) generates instant results. If you have the right keywords in your ads and you pay each month to AdWords the results will be there within hours of your campaign is executed.

A long-term strategy using SEO tactics can take months before you see any substantive results. Organic search listings are slow to appear and require review by Google before they can actually be indexed on their site. Legal marketing is a great way to generate instant lead generation when there is demand for your services and product.

Legal SEO is worth it

Legal SEO is worth it if you want to get more business from people searching for your services. If you do not want to spend money on either SEM or legal marketing, you may be missing out on a great opportunity. Legal marketers agree that they get an average of six times more traffic and leads using both SEM and legal marketing tactics.

Legal marketing can give you a huge advantage over competitors without having to spend any extra money on advertising. Legal marketing also gives you a better chance of being found in organic searches when it comes to long-tail keywords.

Invest in Law Firm SEO to land more cases

Many law firms are failing to invest in SEO. 47% of attorneys fail to rank on the first page of Google and other search engines. Legal marketing experts agree that practicing both SEM and legal marketing can produce better results than just using one or the other for your online marketing strategy. They are different but not mutually exclusive concepts that work well together when executed properly.

Invest in Law Firm SEO to get leads more quickly

Many law firms are paying high monthly fees for internet advertising, social media advertising, and yellow pages advertising, but not seeing any results from these platforms in terms of leads or new clients. Only 14 % of law firms have a firm website and even fewer (just 3%) have a blog on their site.

Legal marketers are seeing an average of 6 times more traffic and lead for their firm by using both SEM and legal marketing tactics. Legal marketing gives you a better chance of being found in organic searches when it comes to long-tail keywords.

Invest in Law Firm SEO to get more "free" customers

By investing in both Legal Marketing and SEM, your law firm can land more clients without having to pay for advertising. SEO has been shown to convert 5X higher than AdWords because your site is often on the first page of search results (and preferably the top 3 pages).

Legal marketers agree that they get an average of six times more traffic and leads using both SEM and legal marketing tactics. The bottom line is that by combining both SEM and legal marketing tactics your law firm can get more leads and clients.

Why do you need Legal Marketing?

Your attorneys can generate more leads on a daily basis once they understand the benefits of using both SEM and legal marketing tactics. There are hundreds of online marketing firms that will help your attorneys generate new leads by using SEM and legal marketing tactics.

Legal SEO is a great way to get more leads with little to no cost. One way to do this is through guest blogging where you promote other people's sites in exchange for having yours linked back to theirs. You don't even have to make any money; it's simply an opportunity for link exchange.

EverSpark Interactive can help you get ahead of the competition

Law Firm SEO is different from typical SEO services offered by your local SEO agency. We have the legal expertise and knowledge that can be used to empower your legal business site with the right strategies. Legal Marketing is a cost-effective way to get results. 

With Organic Search marketing you can start your campaign and work with it from the comfort of your own office. There are no monthly fees, no minimum commitments, and no hidden expenses. On average, legal marketers are seeing an average of 6 times more traffic and leads for their firm by using both SEM and legal marketing tactics.