While eCommerce faces numerous obstacles at present, it also has more opportunities than ever to innovate and differentiate itself from the competition. The number of avenues businesses can offer and engage clients has exploded. However, how you communicate will be critical to your success in eCommerce trends 2022. Business owners should keep in mind that people are now looking for an extraordinary e-commerce shopping experience. Thus, merchants must have a strong, recognizable brand image and be passionate about their beliefs. More importantly, they must know what they strive for and understand their target customer thoroughly.
Ecommerce is rapidly changing. Luckily, if you’re prepared, you can assist merchants in providing better experiences and building stronger, long-term relationships with customers. Below are some notes to keep in mind:
Satisfying Customer’s Expectations
With eCommerce sales in 2021 likely to surpass those of 2020, online buyers that follow eCommerce trends 2022 will be even more seasoned and smart. It is beneficial that retailers supply clients with originality to take things to a whole new level. That way, they can create a genuinely memorable experience. A great example of this is setting a clear standard for your support team, getting feedback from your customers, and reaching out to the right buyers depending on your products.
Engaged customers on Social Commerce
Customer engagement in eCommerce describes as the emotional bond between a customer and a brand. More engaged customers buy more, promote more, and demonstrate more loyalty. Your eCommerce consumer interaction strategy should include providing an exceptional experience. Social media offers new commercial options from brand marketing and product discoveries to customer support and shoppable advertising. Also, social media offers new commercial options through brand marketing and product discovery, customer service, and shoppable advertising. Merchants will be unable to resist social buying in 2022, as more than one-third of Facebook users want to purchase directly through the network.
Experience with AI for content creation
Over the last few years, artificial intelligence has significantly impacted eCommerce. It has a tremendous impact on product recommendations, product search, customer segmentation, and customer service, resulting in considerable brand performance gains.
AI is popularly beneficial in the following categories:
- Content marketing: Services like Frase and Jarvis employ artificial intelligence to assist merchants in writing blogs, products, and landing page text.
- Tools like Designs.ai and Synthesia employ AI to create logos, social media material, and video content.
- Ad campaigns: Ad creative production, testing, and optimization are all automated with platforms like Pencil, EXOD, and Bannerbear.
Client’s sustainability efforts
Customers find it more difficult to tell which brands are changing for the better and actively trying as more brands promote sustainability. According to Freyja Wedderkop, marketing assistant at Shopify Plus agency We Make Websites; we will need to be more transparent than ever in 2022.
Wedderkop and her colleague Josh Lamb advocate that a brand’s positive efforts to lessen its environmental effect be clearly and honestly communicated throughout the website:
- Use UX/UI design to communicate a brand’s commitment to sustainability to customers on the homepage. Brands can take it further by obtaining a BCorp Certification, which gives their sustainability statements and decisions more legitimacy.
- Explain what goes into manufacturing the product. How the resources were procured and who and where it was created on the product detail page must be part of the discussion. For example, Pangaea, an ethical apparel company, explains the science behind its unique, sustainable fabrics. Consider teaming with waste management provider TerraCycle. They will demonstrate the lifetime of your product if you’re in the consumer packaged goods industry.
- Be open and honest about how you plan to offset the carbon emissions caused by your customers’ purchases at the cash register. For example, with the Offset app, Shopify offers several options to offset carbon through deforestation protection projects.
- The About Us page should highlight all of your company’s efforts to reduce the environmental effect of its products. Buyback programs are an excellent approach to demonstrate that you understand and value your goods’ lifecycle.
Clearly communicate delivery times with customers
Customers increasingly anticipate quick, free, and on-time delivery, and they check for expected delivery times before making a purchase. If the shipping promise isn’t kept, it might seriously damage consumers’ faith. As a result, brands must be more open throughout the checkout process. Also, they connect with customers more frequently to efficiently follow eCommerce trends 2022. It’s yet another chance for brands to innovate and set themselves apart from the competition.