The globalisation of the Indian economy has opened several doors to foreign trade, besides increasing domestic competition. This, in turn, has driven up the need for marketing management in India, which revolves around matching the requirements of customers to the marketing resources of a company. So basically, this involves transforming client demands into services or products which the company can profitably offer, supply and promote in the marketplace.
Now how can you become an integral part of this system? By pursuing an MBA in Marketing Management degree, which will broadly teach you about sales, marketing fields, skills, market strategies, product management, market research, consumer trends, etc. You will be able to identify the market choice through analysis of demand, competition, economics, etc. In addition, you will also utilise tools like market research, pricing, distribution, advertising and sales promotion to ensure the everyday success of the company. The Marketing Management course involves a broad umbrella term amalgamating branding, sales, strategy, and advertising.
Why MBA in Marketing?
If you are interested in the entertainment, media, promotions, deals, and general management field, then an MBA degree in Marketing is appropriate.
Here are a few reasons why:
- Study in-depth concepts related to marketing
- Scope of increased earnings
- Career growth and advancement options
- Experiential learning through internship options
- Marketing skills development
- Global Experience through exchange courses
The marketing trends have augmented and changed with the technological evolution in the world. An MBA in marketing management helps you get a complete picture of the changing trends and helps develop skills to keep pace with them.
MBA course detail in Marketing Management Eligibility Criteria
Learners from different backgrounds can choose to study MBA in Marketing Management. To pursue Marketing Management degree candidates should know MBA course detail. So, once a student meets the eligibility criteria, they must sit for an entrance exam like CMAT, IIFT, XAT, SNAP, CAT and different vital examinations. After one has clarified the study, they might also have to appear for a written test and personal interview.
MBA degree in Marketing Management Skills Required
No matter what program you might be looking forward to opting for. There is a set of specific skills that you must have to be successful in the industry. For example, a student who wishes to choose the PG course for an MBA degree in Marketing Management must have entrepreneurial skills, leadership qualities, and unending interest in marketing. Below are some of the essential skills for an individual to pursue an MBA in Marketing Management.
- Entrepreneurial Skills
- Communication Skills
- Leadership Quality
- Team Work
MBA in Marketing Management Syllabus
Numerous institutes are offering an MBA in Marketing Management course. All these institutes follow a different syllabus. However, a few subjects are common to the entire syllabus. Below, we have mentioned the essential subjects covered in the course.
MBA in Marketing Management Syllabus
Numerous colleges/universities are offering an MBA in Marketing Management. All these colleges follow a different syllabus. However, a few subjects are common to the entire syllabus. Below, we have mentioned the important subjects covered in the course.
Management Concepts
Advertising Management
Management Information Systems
International Marketing
Marketing Management
Business Marketing Operations
Accounting and Managerial Decisions
New Product Development and Marketing
Strategic Management
Integrated Marketing Communications
Human Resource Management
Salesforce Management
Business Environment
Marketing Research
Career Scope & Job Prospects in Marketing Management
Almost all organisations need to emphasise marketing to achieve a strong foothold among competitors. So after completing your MBA, you can expect job roles in areas like
- Marketing Management
- Brand Management
- Asset Management
- Corporate Sales
- Market Research
- Sales Management
- Media Planning
- Product Management
- Digital Marketing
- Promotional Campaigns
Major sectors requiring your service will be marketing companies, advertising agencies, FMCG companies, the financial sector, IT companies, etc.
Some prime recruiters are Sony, Exim, Ranbaxy, Spencer's Retail, KPMG, Tata Consultancy Services, Cognizant Technology, etc.
An MBA in marketing focuses on teaching you the role and importance of marketing in the business world. It aims at training talented and passionate students like you to face the diverse challenges of the Indian and Global markets. This course gives you a foundation in marketing concepts and skills, thus honing your decision-making and problem-solving skills. You have the option to explore a variety of career paths, each one being unique and interesting at its level.
Pursuing MBA in Marketing Management can lead to excellent job opportunities across various industries. As most businesses engage in marketing, there is ample scope for professionals holding this qualification. The course curriculum balances theoretical knowledge with practical hands-on skills to drive professional growth. As a result, many career opportunities are open to professionals holding this degree.
The PGDM course duration spans for a period of 2 years wherein you learn about developing business and communication skills to make you reach the top of the corporate ladder.
We offer a wide variety of specializations such as PG Diploma in management, international management, retail management, human resource management, and financial markets.
IMT HYDERABAD is one of the top PGDM colleges in Hyderabad offering the best courses.
Admissions open for PGDM courses.
PGDM Finance, PGDM Marketing.for more details visit our website.
