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What are SEO Audit Tools?

Norman Hayden
What are SEO Audit Tools?

Companies these days want to make the most of the marketing options available to them. Digital marketing is an aspect company cannot afford to miss. They either have an in-house team for digital marketing or outsource it to a reliable third-party provider.

Whether you are hiring a third-party SEO provider or carrying out the task yourself, you will need several SEO tools to carry out the process efficiently.

The most prominent SEO tools that top SEO companies rely upon include:

  • Ahrefs
  • Moz
  • SEMRush
  • Woorank
  • Raven Tools
  • SpyFu
  • SEO Optimer
  • Screaming Frog

Ahrefs: Ahrefs is a versatile tool that is particularly useful for:

  • Competitor analysis
  • Primary, secondary, and LSI keyword suggestions.
  • Rank tracking
  • Competitor research
  • SEO audit
  • Viral content research
  • Build a great backlink strategy.
  • Checking and fixing broken links on your website
  • Finding the most linked content within your niche
  • An overview of the site’s best-performing pages

Moz: Moz gives a great analysis of the spam score and the domain authority readily just as you install it. It offers a set of SEO tools for technical audit such as:

  • MozBar
  • Business Listing
  • Business Console
  • Keyword Explorer
  • Research Categories’Open Site Explorer

SEM Rush: This is a great tool to get insights into your website’s search engine optimization. it helps to:

  • Determine the competitor ad strategies and budget
  • Helps you find the competitor ad copies
  • Uncover top publishers and advertisers
  • Helps to create effective ad campaigns
  • Backlink analysis for link building strategy.
  • Discover the best keywords for SEO and PPC
  • Competitor analysis and comparison.
  • Provides analytical reports in Excel Format
  • Complete website audit and rank tracking

Other tools you can occasionally use for additional suggestions include:

WooRank: This is a great tool that is particularly useful for SEO audit of B2B marketing company website. It offers great suggestions for:

  • On-Page SEO
  • Off-Page SEO
  • Broken link analysis
  • Backlink analysis
  • Uncovering defective web pages
  • It provides recommendations to enhance the site’s visibility and ranking.

Raven Tools: This is a great SEO audit software for SEO agencies. It offers quality reports with a complete record of technical SEO issues and recommendations. It offers insights into:

  • Site page speed
  • Design
  • Social media reputation
  • Backlinks
  • Online reputation.
  • Audit

SpyFU: This fantastic tool offers a good analysis and ret recommendations for:

  • Top Keywords
  • Organic Search
  • Paid Search (PPC)
  • Inbound Clicks
  • SEO Site Checkup: The tool is useful for
  • SEO monitoring
  • SEO issues repairing
  • Competitor Analysis
  • SEO Reporting

SEO-Optimer: This is a free auditing tool to find the glitches in a website. The tool is useful in procedures that help to improve search rankings. You can download it as a Google Chrome extension for auditing website pages one at a time.

Screaming Frog: This tool can analyze on-site links, outbound links, meta descriptions, anchor text, security, broken links, response time, ALT tags, and many more. The tool will crawl up to 500 URLs for free. It will also help in the analysis of duplicate content. Copyscape is also a great SEO tool to check duplicate content for the website.

If you want to learn more about the best SEO audit tools, get in touch with the experts at SEO Experts Company India, a highly reliable SEO by SEO Company India for a technical SEO audit. They offer consultation for improving site metrics and implement recommendations as well for great outcomes.

Norman Hayden
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