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How to Build a Marketing Plan for a New E-commerce business

How to Build a Marketing Plan for a New E-commerce business

Nearly every marketing Plan is now taking place online, and distinguishing between the various types of digital marketing used today can be difficult.

Consider eCommerce marketing: what is it and how does it differ from practices such as social media platforms, content marketing, search engine, and email marketing?

Importance of E-commerce marketing and digital marketing are not incompatible. All of the above digital platforms can be used by eCommerce websites to promote a product and grow their business. Let us together discuss what E-commerce marketing is?

What is Ecommerce Marketing?

Ecommerce marketing is the act of increasing awareness and action for a company that sells its product or service on

Your 5 steps to build an e-commerce marketing plan should cover:

  1. Plan
  2. Reach
  3. Act
  4. Convert
  5. Engage

Plan:(Create a digital marketing strategy, mission, and objectives)

Begin by going through the previous year's performance. To develop an effective digital marketing strategy, you must first understand what works as a strength and your weaknesses.

You should also be aware of the marketplace and the activities of your competitors. This allows you to identify focus areas for your e-commerce marketing strategy and develop actionable, performance targets.

Determine your current digital marketing activities:

Using the SWOT/TOWS frameworks, identify your strengths, weaknesses, opportunities, and threats.

Outline your e-commerce marketing objectives and make sure they are SMART.

Understand your target market's needs, desires, and expectations.

Reach:(Grow your audience)

  • Define your key brand messages so that they emphasize awareness, familiarity, and purchase intent.
  • Integrate campaign tracking and attribution to properly assess performance.
  • Conduct keyword research to identify your company's strengths and opportunities (both paid and organic search)
  • Determine the best channels for getting the right content to the right people.
  • Set a budget for paid and display media to reach the right audience.

E-commerce marketing strategy in today's digital shopping era means being present in the right channels with the right messages to attract your customers. You'll never fill your marketing funnel if you don't have reach because no one knows about your company. We have marketing tools and techniques to assist you in finding more

Act:(Prompt interactions, subscribers, and leads)

The ACT stage of an e-commerce marketing plan is designed to encourage interactions that result in lead generation. At this point in the funnel, it focuses on creating interactions with content rather than conversion. 

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Covert:(Focus on conversion)

Customers today expect a personalized digital experience. This could include dynamic landing pages, multi-channel marketing with a variety of conversion techniques like email, LiveChat, and product demos, as well as fully optimized mobile browsing.

It's important to remember that payment can be made through either online or offline channels. The customer journey is not linear, and understanding the path to purchase requires a deep dive into analytics and customer data. This should be part of your online marketing strategy.

  • Determine conversion funnels and purchase paths.
  • Plan how you will personalize the digital experience within the constraints and resources you currently have.
  • Create a channel of communication between your marketing and development teams.

Engage: Keep it going)

Consider how you can use content to nurture the relationship after the sale. Storytelling, case studies, and engaging social content are some examples.

Using e-commerce marketing techniques and online messaging, outline your intended onboarding process.

Create a multi-channel customer service process, such as chatbots, social media platforms, and call centers.

Identify post-sale customer data for relationship-building remarketing opportunities.



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