Digital Marketing Trends

Every year, new digital marketing trends come into the limelight that can reshape the future of digital marketing. 

Since the onset of the pandemic and the 2021 recession, the marketing world has not been disappointed. Think of the little new social network, TikTok, which has taken Gen Z users by storm. Today, TikTok is one of the leading social media platforms that any business should hope to promote their products.

The future of finance is also changing with the rise and growing popularity of crypto and NFTs. Google also announced that it will phase out all third-party cookies by 2023. A lot of things are changing in technology, and all of this is affecting the digital marketing industry greatly. 

1. Video Advertising

Video marketing is becoming a more impressive part of digital marketing. According to statistics from Lemon Light, this is a trend that all businesses using digital marketing should watch out for if they want to compete in the industry. Recent data from Lemon Light shows that at least 70% of customers have shared a brand 's video with others, and an additional 72% report that video marketing has improved their customer experience and conversion rates .

We expect the number of people using cell phones to continue to grow. 

Mobile traffic will also continue to grow, which means video marketing and the use of online video editors will become more dominant. 

At least 98% of marketers believe that video will play an important role in digital marketing in the years to come.

2. An end to cookies

Google 's recent announcement to end cookie tracking by 2023 should be a wake-up call for digital marketers. This is a giant leap from one of the biggest search engines, and we should expect it to affect how marketers apply different tactics to reach their target audience.

Since the implementation of the GDPR , user privacy has become more important to internet service providers. Google and other search engines are always looking for ways to improve user experience with their brands, and improving their privacy policy is one way to improve user experience.

As digital marketers search for ways to track users across the web, there are already options for people to opt out of third-party tracking and cookies through the GDPR policy.

3. The king will always be content

In digital marketing, content has been king for a long time. As we enter 2022, this should continue as marketers are now focusing more on quality content. There is tons of content on the internet, and what will make your content different ,is quality and simplicity.

Most internet users are more concerned about uniqueness and quality of content. If you want to make your website an authority , your main focus should be on publishing great content for your audience.

You don't have to post every day to keep your audience on the same page; all you have to do is make your content more inspiring and educational for your target audience. It's best to deliver high-quality content to your audience less frequently, but make sure everything you offer is relevant, engaging, and informative.

4. Automation of Marketing

Another marketing trend to watch is marketing automation . We should expect more data-driven marketing campaigns to be used across industries. 

Marketing automation will be on the agenda as it will help marketers spend less time on repetitive tasks by simply automating their workflows.

With marketing automation, marketers will now build their consumer profiles and nurture their sales funnel.  

The one-size-fits-all approach is a thing of the past, and as we move forward into 2022, we expect marketers to start segmenting their marketing strategies, sizes, and content based on the audience they have. at hand.

Today, customers are becoming more savvy and intelligent. This means that if you want your business to always stay in front of them when they search for your products and services, you must continue to follow what they see whenever they are online. You need to know the type of articles they read, the videos they like to watch, and the type of social media posts they are more likely to read.

Customers are always looking for the correct information to help them decide to buy your brand. If you want to build stronger relationships with your customers, it's time to think about more conversational marketing automation.

5. Search with voice and images

A voice-activated assistant will continue to be a huge seller. Voice search is going to change the way digital marketers do keyword research. Digital marketers will start to focus more on long-tail keywords when creating content for their target audience.

When creating content for your marketing campaign, you should choose keywords based on what most users ask on search engines. Google, for example, has a People Also Ask feature that helps you find some of the common search queries around which you can create content. 

When people use voice search, they're more likely to use long-tail keywords. Creating content around these long-tail keywords simply increases your online visibility.

For example, a landmark image will provide historical information. When a user uploads an image of a product, a search engine returns similar products and tells them where to buy those products.

Conclusion

The way digital marketers choose their marketing strategy will likely change in 2022. As search engines abolish cookies, marketers must find other ways to follow customers' digital footsteps and find out what they like the most while creating marketing content that can convert them.

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