You can use graphic design . Whether it is for the design of your newsletter, your website, your packaging, or your posts on social networks, it is graphic design that can allow your company to stand out visually.
Therefore, in this article, we will see the do's and don'ts of using graphic design and its role in corporate communication.
WHAT IS THE ROLE OF GRAPHICS IN COMMUNICATION?
Create a good first impression
When we want to buy a product or a service, it is its visual aspect that strikes us first. Whether it's eye-catching artwork on a website or a clever logo, a good graphic designer specializes in creating a great first impression on your customers.
So, in any advertising or marketing campaign, you have to take into account its visual aspect and this is where graphic design has a role to play.
Use the right colors to encourage the right behaviours
Research indicates that within 90 seconds of viewing a product, customers unconsciously pass judgement on it. Moreover, between 62% and 90% of this judgement would be formed on the basis of the color of the product in question.
The effects of color have been widely studied in the marketing world. For example, color can increase awareness of your business and help your customers remember your brand. Indeed, the color would allow 80% of individuals to identify a brand. For example, if you are told about yellow and red, coupled with an M, you necessarily think of McDonald's. If we talk to you about green and white, coupled with a siren, Starbucks comes to mind. Etc.
In addition, colors are related to different emotions. For example, warm colors like red and yellow are more likely to evoke action, while cool colors like blue, green, and white are more likely to evoke confidence and calm.
Using good typography
After choosing the right colors, your designer will need to think about choosing the right font. Broadly speaking, fonts are divided into two categories:
- Serif fonts (also called “serifs”).
- Sans serif fonts (also called “sans-serifs”).
For long texts, it is recommended to use sans-serif fonts. Conversely, serif fonts will be used for short texts.
In addition, the type of fonts you choose will also influence the tone of voice your brand will adopt. In general, serif fonts are considered more serious and formal. While sans serif fonts are perceived as more modern and youthful.
Again, a graphic design agency can help you find the best font for your brand.
The graphic design of your logo
Just like colors and typography, your company logo has an influence on its communication. A logo allows your company to be recognizable without mentioning its name.
Here too, a graphic designer offers obvious added value. He has the skills to design a logo that stands out. When designing (or updating) a logo, it's important to keep it simple. An overly complex logo is not a necessity and can be difficult to read. In addition, it is also better to be limited to the use of three colors.
The importance of creating your graphic charter
One important thing to keep in mind is that to maintain consistency in your company's communication, you must have clearly defined graphic rules.
So far, we've covered the use of colors, fonts, and a logo. The question you need to ask yourself is how these elements will be used in all your communications:
- Newsletter
- Social networks
- Packaging
- Website
How to ensure that all the departments of your company have a style of visual communication that is united and coherent? And most importantly, how do you go about it so that the whole company clearly knows how to use the various visual and graphic elements that you have defined?
This is where a graphic charter comes into play.
The purpose of this graphic charter is precisely to explain how to use the colors, typographies, and variants of your company's logo according to the communication that must be made.
This allows for consistent communication, which therefore preserves the good impression that your customers have of your brand, but also to save time internally when a person has to communicate.
How much does graphic design cost?
Once we know all the advantages of having a good graphic design, what is the price? How much does the service of a specialized agency cost?
The price of a graphic design, as in all sectors, depends on the amount of work and the expertise of the agency you choose
It all depends on the project you have, the scope of the work involved, and your industry.
Today, there are plenty of agencies you can go to, regardless of the size of your business. But the problem is not to find an agency, it is to choose the one that best suits your brand, your desires, and your project.
Looking for a graphic design agency ? Graphic designing in Lahore provides you with the best graphic design services for your business.
Instagram is a photo-sharing app that was introduced in 2010.
It is a social network where people can share pictures and videos.
In 2012 Instagram was bought by Facebook for $1billion.
Recently Instagram added new features such as live streaming and stories.
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