Clothing is a division that focuses on the production of clothing. Unlike convection, this clothing store usually has its own brand / brand. The clothing store has a very good outlook, because everyone definitely needs clothes. Especially among young people who like to follow trends.
Trends in the world of fashionable clothing is a very potential country. Although this clothing store, as a rule, is just the production of shirts, the Design is a manifestation of the trend itself. The more unique the design of the shirt, the more your brand will become known to the public.
In fact, this clothing store can be operated from home. You don't need to buy a factory to get started. Limited capital can also be used to start a business. You will need only a few supplies and also a stock of materials.
How to start this business with home clothes? You must follow all the following tips. Do not let yourself do business without consideration and a mature plan. It is necessary to develop a strategy that ranges from target markets, to consumers, pricing and financial management.
1. Market demand research
All producers must produce goods / services required by consumers. Entering the clothing store, you also need to carefully calculate, you can conduct a simple survey.
For example, looking at the trend of clothing development. You can take a look at the famous market. Any trendy item of clothing is used. There must be some items of clothing that have a high turnover. You can create a simple list of these items.
2. Understanding the world of fashion
The clothing store will always have to deal with fashion. What is becoming a trend today should also be applied in the clothing store. Those of you who want to immerse yourself in this business also need to understand as much detail as possible about the fashion world. Don't make a clothing line that doesn't sell.
Do you have to be a Designer? The answer is not real. They simply know the latest trends and subtleties of the production of fashion items. Choose the items that will bring the maximum profit and interest the audience.
3. List of equipment
Clothing companies definitely need equipment, from simple to expensive tools that you can buy. But be sure to purchase equipment that corresponds to the availability of capital.
To save capital, you can use existing items. For example, the use of a house or room for the production process. In addition, you can also purchase equipment for screen printing. If capital is enough, buy a special screen printer for more modern T-shirts.Moderna.
4. Calculation of capital
In addition to equipment capital, various other types of capital must also be understood. For example, capital for clothing materials, screen printing ink, ink, sewing thread, plastic packaging, operating costs. Register and calculate all the required capital. Do not let an item 1 Be Forgotten. If so, evaluate the dataset.
Are there things that seem less important? Or maybe there are elements that they already possess? Make the selection of equipment capital requirements. Buy only what is considered important. The main principle is the saving of initial capital.
5. Selecting material supplier
Raw materials for the domestic clothing industry are textiles, monochrome T-shirts and screen printing inks. You should look for where to find suppliers at competitive prices.
The cheaper you sell your products, the cheaper you can also set a competitive selling price. To get the most affordable price, look for a large dealer or directly from the manufacturer. There are 3 things that are very important when choosing a supplier, namely:
* Prices are determined by the supplier. Try to get the cheapest price compared to other suppliers
* The quality provided by the supplier must match the price. Do not be fooled by cheap, but poor-quality raw materials.
* Ensure that the supplier is able and obliged to meet the production materials.
6. Design your own clothes
If you have a talent for Design, you can pour it on a fabric canvas. You can design screen printing on a Computer, then this design can be printed directly with manual screen printing or printer. Simple, isn't it? Even now you can create a 3D Design on an ordinary piece of T-Shirt fabric.
7. Marketing products directly
Advanced Internet technology can help you sell products. You can create a Social media account and marketplace for that clothing brand and then market the production online. Do not forget to show good and high-quality product photos.
8. Opening offline store
If you have large capital, there is no harm in reaching customers with an Offline store. You can rent a shop / kiosk and then view the products made in the store.
The concept of a clothing store is similar to a Boutique or distribution. You can take care of it yourself without the help of employees. Make sure the store is flashy enough and show the store brand well. The strategic choice of location is also an important factor. How to start a homewear business can fail if you only spend money to rent a business in A Quiet Place.
9. Open dealer line
If you can not sell all the products yourself, open a cooperation system. You can use a reseller or Dropshipper system. If the brand has a good reputation, you can open a membership system.
Create an official dealer and Dropshipper membership program. In addition to improving reputation, official resellers or dropshippers guarantee the authenticity of the product. You do not need to be afraid that consumers will receive counterfeit goods. The reason is that if you were to buy original goods from official dealers / retailers, you must have been smart enough.
10. Support program
Promotions with discount Systems, product packages and free items can be a good marketing technique. You can apply this action at a specific time. For example, every beautiful date, Birthday, holiday and so on.
Advertising programs can also be provided via social media. Create a giveaway program that helps your social media followers grow quickly. So you will not issue a Promo without a reward for the store. This promotion can cause new consumers or loyal customers to buy your product again.
It is not easy to start at home clothing business. However, you need to pay close attention to market research, capital calculations, equipment, site selection, and also Marketing. Of course, for businesses to grow, they use online or Offline media with a reseller / Dropshipper system.