Virtual events are another gift given to us by technology. Talk about the time 5 years back, the virtual event was an uncommon term then. The concept of Virtual Event Platform was very much there, but it is only after the advent of the pandemic that the industry started to look at it from an entirely new perspective. The change, though forceful initially, is now a well-accepted culture & can be called the new normal of the 21st century. Now, why has this happened? It’s because of its obvious advantages. Here’s everything that you should know about the advantages of Virtual Events.
Increased attendee count
When you are hosting an event on a Virtual Event Platform, you are launching yourself to a global audience. Whereas in physical events you target a locally limited audience & reachability to a bigger audience largely depends upon its media coverage. Virtual Events Platform, if designed and marketed properly actually produces remarkable results.
Ease & comfort to both organizers & attendees
Despite the absence of a one-on-one interaction factor, virtual events offer ease & comfort to both organizers & attendees. There is no need for any physical presence, so one doesn’t need to check his calendar and spend time traveling. Both attendees and organizers can participate from the comfort of their homes & offices.
Time-saving & environment friendly
There is no debate about Virtual events being time-saving. There is no requirement for physical presence of any kind. It can be attended from any location, so one doesn’t need to travel anywhere. This saves time and fuel and thus is an environment-friendly option too.
Virtual events are more economic & offer greater ROI.
Planning a physical vent is an expensive affair. You have to spend on venue booking, facilitating cost, power cost, on location staff payments, stall set up cost, expenditure on travel, food & accommodation. The list can be very long depending upon the size of your event. The moment you decide to go virtual, you’re saving your time, capital & resources. The event size doesn’t matter. The expense of choosing a good online platform is very less compared to the expenses of arranging a physical one. You get maximum profits from your investments. The ROI (Return of Investment) is very high.
Virtual Events offer effective Networking
Virtual events offer far more networking opportunities as compared to physical events. In a physical event, time plays a crucial part. Several other associated activities like registration, ticketing, grabbing a meal & counter-to-counter movement. The attendees are more likely to miss networking opportunities. Virtual events offer limitless networking opportunities before, during & even after the event. There is more engagement, both with peers & exhibitors.
Better exchange of Information
When it comes to information exchange, Virtual events are far ahead of physical events. Large amount of information can be exchanged at any point of the event. Information brochures can be shared at the time of registration itself. This gives attendees a better chance to know about the exhibitors & could result in a more fruitful interaction at the time of the event. If attendees happen to miss some parts of the event, they can always go back to the recorded sessions. Exhibitors can be contacted after the event too. The exchange of information at this size promotes the business on a large scale.
It offers performance analytical tools
This is another factor that puts Virtual Events much ahead of physical events. Physical events do not offer any performance measure. The organizers have to wait till the end of the event and overall accounting, to judge the performance. Virtual events offer numerous analytical tools, by which real-time performance reports can be generated at any point in time.
So, now you know why Virtual Events are trending in the event industry. The organizers & the attendees both have not just tasted but enjoyed the advantages of Virtual Events offer over Physical events. There is no doubt that Physical Events capture the absolute attention of attendees, but Virtual events if designed & marketed properly can attract the targeted audience in a better way.
