In today’s digital world, there are plenty of influencers. But what makes an influencer stand out?
As a blogger or YouTuber who wants to earn Instagram Influencer status, there are several factors that will help you achieve this goal. Here are 5 proven tactics that will help you get started:
1. Find your niche.
As with any social media platform, knowing what you want to do is step one. If you already have an established following on another platform, then consider turning them over to Instagram. But if not, don't fret — there are plenty of ways to build your account from scratch without having to spend thousands of dollars on advertising campaigns.
Here are some ideas for where you might begin:
- Pursue a passion project. Maybe you love photography and want to share your travel photos with the world or maybe you're a baker who wants to show off their new creations every week. Whatever it is, start by looking at what interests you and think about how you can tie it into Instagram.
- Create a hashtag campaign or use one that already exists. Hashtags can be very powerful tools when used correctly and can help attract new followers interested in similar subjects as well as helping them find their way back to your page again after they've seen what you have to offer once before!
- Ask friends, family members, or coworkers if they'd like to post something on their own accounts that they think would fit well with yours (or vice versa). For example: If you're a dog sitter and you post pictures of the dogs you watch, ask friends if they have any dogs that would like to be featured on your page. Or if you're into photography and want more content for your Instagram account, try asking people if they'd be interested in having their photos taken by you!
2. Brand yourself.
Branding is all about telling your story and building a relationship with your audience. It's not just about the product that you're selling, it's also about how you sell it and who you are as a person.
Use your Instagram account as a place to share your journey as an entrepreneur, but also as a way to build your brand. People are drawn in by brands they recognize and trust. You want to build your brand into something recognizable and trustworthy so people will follow your journey and buy into your story.
More than anything else, when people buy from you they want to know that they can trust your judgment. They want to know that their money is going towards something worthwhile that will help them achieve their goals, whether those goals are personal or professional.
People want to know that if they buy from you, their money isn't going towards something frivolous or unnecessary — it's going towards something more meaningful for them personally or professionally. This is why branding yourself as an influencer is so important for growing a successful business on Instagram.
3. Be consistent with your posting schedule.
I know, I know. That sounds like a lot of work and it is. But if you want to be an Instagram influencer, you have to stay on top of your game. You have to post often and consistently. If you don't, then your followers will miss out on some great content and they may forget about you altogether.
Posting daily is ideal but if that's not possible for you, try to post at least once or twice a week. If you miss a week, don't worry about it — just catch up when you can!
4. Engage with other influencers.
By collaborating with other Instagrammers and sharing their content, you’ll be able to grow your audience and reach more people than ever before.
Here are some tips on how to engage with other Instagram influencers:
- Comment on their posts – One of the easiest ways to engage with another Instagrammer is by commenting on their latest posts. If they have recently posted something interesting, leave a comment letting them know that you like what they did. This will encourage them to engage back with you too!
- Follow each other – When following other Instagrammers, it’s important that they follow back! If they don’t follow back after a few days or weeks, try unfollowing them first so they don’t see that they missed out on an opportunity for engagement. Once they follow back, try unfollowing them again so you can get some engagement points
- Retweet their tweets or pins. Retweeting someone's tweet or pin is similar to commenting on their post because it lets them know how much value they're providing for others in their community and makes it easy for them to engage with more people who admire what they do online.
5. Share behind-the-scenes updates.
There's something about a behind-the-scenes glimpse into the lives of other people that sparks our interest. Maybe it's because we can relate to them, or maybe because it's just plain fun seeing what other people get up to when they're not being watched by the camera.
The good thing about sharing behind-the-scenes updates on Instagram is that you don't have to worry about finding a good angle for your shot. Your followers are interested in who you are as a person, not how great your selfie game is.
So whether it's posting photos of yourself in the car on the way to work or showing off your new sneakers, behind-the-scenes updates can really help you stand out from the crowd
Conclusion
If you are ready to roll up your sleeves, I hope that this guide has been helpful. If you've already discovered a few tricks of your own, I'd love to know what they are – leave me a note in the comments section! And as I mentioned earlier in this guide, there's nothing stopping you from building your audience on Instagram and on other platforms at the same time. So pick a tactic, use it consistently and watch your engagement grow!
If you’ve spent even a few minutes on Instagram, there’s a good chance you’ve come across an influencer post.
Once a small space with just a few key players, influencer marketing on is on pace to become an $8 billion dollar industry in 2020.And when it comes to influencer marketing, Instagram is by far the best performing platform for brands to reach new audiences quickly.
It’s also the best channel for social action — with an average 3.21% engagement rate compared to 1.5% across all social networks, Instagram users are more likely to comment, like, and share the content they consume.
So what makes influencer marketing so effective?
So read this guide on Instagram Influencers
