Digital marketing is a kind of field which will stay forever. This means you will always have a chance to get a job as a digital marketing if of course, you have interest in it and you have the skills to do it.
Interviews can be tough and if you are going for an interview to get hired as a digital marketer, you should know that interview could be twisty. Below, you will find some questions and their answers about digital marketing that are usually asked in an interview.
Q: How many categories are there in digital marketing?
Ans: There are two categories in digital marketing;
1. Inbound marketing
2. Outbound marketing
Q: Can you differentiate between inbound and outbound marketing?
Ans: Inbound marketing is about writing content according to customer’s requirements and needs and you have to game up in SMM, blogging, emailing and reaching out to influencers. Outbound marketing is about writing about the product that is famous around the world and you have to do international SEO.
Q: What is digital marketing near you?
Ans: Digital marketing is all about creating brand awareness and increase brand visibility to the targeted audience and it can be done by affiliate marketing, PPC, email marketing, link building, SEM and social media marketing and SEO.
Q: What are different types of digital marketing?
Ans: You can say that there are different aspects of digital marketing that make types:
- E-commerce marketing
- Social media marketing
- Email marketing
- Content marketing
- Search engine marketing
- Search engine optimization
Q: How to increase traffic in your website?
Ans: Below are some ways of increasing traffic on your website:
- Email marketing
- Internal linking
- Posting content on social media apps
- Getting referral traffic by guest blogging
- Add keywords, LSI keywords and long-tail keywords
- Content optimization
- Writing catchy headlines
- Paid advertisement
Q: What is SEO?
Ans: Search engine optimization or SEO is done to increase number of relevant traffic on your website. SEO is the best way to increase your rank organically.
Q: What are Keywords in SEO?
Ans: Users use keywords to search a product or a service or anything on the internet and those keywords are used in a blog or an article to make it visible to the users. For example, a person is surfing the internet to buy a new laptop, he/she will type ‘latest laptop’ in search bar and these two words will be keywords.
Q: Where keywords can be used?
Ans: Keywords can be used in the following areas:
- Headlines / titles
- Body text
- Web content
- Meta tags
- Website URL
Q: What are different types of SEO? Describe each of them?
Ans: There are three types of SEOs: white hat SEO, black hat SEO and grey hat SEO
White Hat SEO: This is the type of SEO which is done by the search engine’s rules and ranking is improved in an organic way.
Black Hat SEO: An SEO expert will see the weakness of the search engine’s algorithm and do SEO accordingly like keyword stuffing, hidden links, hidden texts, spamming and such.
Grey Hat SEO: It is a kind of SEO which is a little of white hat SEO and black hat SEO.
Q: What is the difference between on-page and off-page optimization?
Ans: On-page SEO includes optimization of web content, meta title, meta description, optimization of images and alt tags, writing killer content, URL structuring and optimizing internal links. Off-page SEO includes getting and creating backlinks, doing social media marketing, doing local SEO, and guest blogging.
Q: What is PPC?
Ans: PPC or pay per click is a method of advertising and, in this method, the advertiser pays to the publisher whenever the ad is clicked.
Q: How to create a good PPC campaign?
Ans: Do the following things to create an effective and rich PPC campaign:
- Adding more PPC relevant keywords
- Divide ads into small segments to get an improved CTR (click through rate)
- See underperforming PPC keywords
- Update landing pages
- Add synonym keywords
Q: What is meant by website being mobile friendly?
Ans: It refers to website’s responsiveness. It means no matter what device is used to open a website, either it be a smartphone, laptop, desktop, or a tablet, the website should fit perfectly to every display.
Q: What is the difference between SEO and SEM?
Ans: SEO (search engine optimization) is used to rank your website in the search engine and SEM (search engine marketing) allows advertise and appear on the first page of search results.
Q: What are the most famous PPC tools near you?
Ans: The following are suggested PPC tools:
- AdWords wrapper
- AdWords editor
- Keyword planner
- Unbounce
- Optimizely
- SEMrush
Q: What are the best ways to do social media marketing?
Ans: SMM requires you to make business profiles on as many social media platforms as possible and share your blogs and articles on those social media platforms. This also includes posting images, videos and written content on these platforms to get more user engagement and spread brand awareness.
Q: What is email marketing?
Ans: Email marketing is the oldest technique of digital marketing and it is still done to get loyal and ever-lasting customers. Emails are sent to targeted and possible leads. The results are not guaranteed but a single conversion can bring in a lot of business.
Wrapping Up
Digital marketing is a sea and there are many fish in it – meaning to say that there is so much more about digital marketing. If we go on, it will more than 100 pages to complete all aspects of digital marketing.
The interviewer can ask other questions than this, but these are the most common ones and we have tried to give the easiest and understandable answers.
Let us know what questions you were asked in the interview and we will come up with the best answer.
