Running an online store comes across to be easy. But, marketing or closing sales for one is very very tough. Professionals struggle every single time to show how their deals, services, or products are good to be true. To add to the struggle there’s an online explosion, which means each and everything is available online. So how can you make your offer the preferred one?
Don’t worry, that's what we are going to delve into today!
First of all, it’s important to have an online store in the first place. Try going for Shopify development!
Why should you go for Shopify? Here’s the answer
Simple management
Shopify’s eCommerce tools and Point Of Sales system assist omnichannel sales management.
You can manage your entire store and the staff accounts effortlessly right from the panel. Everything’s instantly accessible inventory, orders, payments, shipping status, etc in one place.
Scalability
Your Shopify store grows with you! It will give better and upgraded performance with updating. You can upgrade your plan in just a few clicks. There are no extra costs for hosting, security and bandwidth. It is all limited to Shopify Plus.
Third-party integration
Just web development isn’t enough. It’s important to work in customer relations as well. Here’s where Shopify gives you a step more. Shopify enables great integration with various CRM systems and software such as SalesForce, HubSpot, etc. It also integrates with social media apps so you can build visibility.
Payment options
You never know what payment style your users follow. Don’t worry! Shopify gets you a choice of over 100 payment gateways you can choose from. You can also go for Shopify’s in-built payment choice, Shopify Payments, or the evergreen Cash On Delivery option.
Marketing tools
Shopify offers you a range of marketing functionalities for your online store such as audience targeting, automation, campaign creation, etc. You can also promote discounts, coupons, offer codes, and other deals with Shopify SEO content and through enabling paid ads.
These were a few reasons why E-commerce businessmen choose Shopify!
Wanna know more?!
Here are a few features of Shopify!
- API integration
- Dashboard viewing
- Advertising management
- Customer Relationship Management
- Cataloging
- Channel Management
- Content Library
- Content Management
- Customer Database
- Customizable Branding
- Data Synchronization
- Data Import/Export
- Discount Management
- Electronic Payments and Signature
- Email Marketing etc.
Those were the features, now we shall have a look at how to use them for the best results!
Simple back-end store setup
This feature is directly available after you register your online store. This will allow you to manage and fill the products of your store instantly and effortlessly. Shopify takes care of store hosting and maintenance on its own. This will assist you in Shopify development.
Product optimization and management
You can add products to your Shopify store right from the main menu. Once you have added the products you can link to various social media and use keywords in descriptions and other text to optimize with search engines.
Order management
You can effortlessly manage your orders from the order status page. Order updates and notifications are sent to customers via texts, emails, or their filled-in contact info. Not just this Shopify also carries out fraud analysis of products on board for genuinity.
Customer management
Shopify allows you to create accounts for each of your customers. You can process customer data with labels and tags. You can import and create customer lists on Shopify. You can also deactivate or delete customer accounts and change their passwords on Shopify
Shopify reporting
Not just building, Shopify gives you intricate reporting of different metrics of web performance. You can get reports for values such as average order value, conversion rates, website visits, returning customers, revenue, top-performing resources, total sessions, orders, and sales.
Storefront customization
With Shopify, you can create dynamic and static content sections, select relevant social media images, integrate checkout buttons, modify titles and meta-descriptions, translate multiple language content or create it. You can also insert images from Shopify’s portal ‘Burst’.
Shopify’s productivity tools
Shopify gets your store high productivity. You can import/export data sets, edit content with a rich-text editor, change products, and order data with the bulk editor. Shopify gets you shortcuts that act as quick navigators to browse through the store, also tags act as shortcuts.
Payments
Shopify gives you two types of payment options to choose from under the ‘All Payments’ section in your Shopify dashboard. You can either go for Shopify payments as discussed earlier. This is a paid feature, whose pricing changes from plan to plan. You can also go for third-party integration with other payment gateways such as PayPal etc.
Shopify’s shipping
All this isn’t the only thing Shopify offers. It also covers everything from drop-shipping to handling shipping zones. The Shipping feature of Shopify even optimizes shipping costs in accordance with the other industry players.
Think this isn’t enough? Here are a few practices you can carry out to make Shopify efforts worthwhile!
Go for user-generated content
This is a method that your audiences will relate to highly. Ask your customers to create social media content centric to your products and services or they can even leave reviews or testimonials on your website or other platforms such as social media.
Influencer collaboration
Influencing isn’t something new. But the scope has shifted from just social media. You can collaborate with famous influencers to create different resources and marketing elements. This will play a good role in expanding your reach and making your brand popular and loved.
Loyalty programs
Want your customers to return to your store? Try launching loyalty programs offering some benefits to them. Something like freebies with the next purchase, discounts, personal offer codes, lower free shipping limits, etc. on their return.
Contesting
Here’s a big way to promote and spread word-of-mouth. Go for hosting contests and giveaways. It can either be online or offline, it's your choice. But it will surely give a boost. It will be something more than an exchange of products as prices but a great experience for the audience with your brand.
Community upliftment
Wondering how you can imprint on the audience’s mind. Initiate a charity. It’s advisable to go for causes predominantly trending in society. You can go for fund-raising for causes, donations while check-out, filing petitions, and at not. This will create a good brand image. It will give a sense to the public that you care and are working for the betterment of society.
Offers and discounts
As discussed earlier, offers and discounts help you retain your existing customers through loyalty programs. But, why just loyalty programs, when you shout out loud about these perks on different media be it social platforms or traditional media? They are bound to get you traction and grow clientele by leaps and bounds. An offer is after all an offer.
Email marketing
What can be a better way than positively impacting a mind with a personal touch? You can surely go in for email marketing, it will not just be the start of meaningful business relationships but also generate long-term clientele. You can easily create email lists with the contact information of existing customers or even interact through social media and other channels.
Consistency
Well, all the practices discussed above can be worthwhile. But, only if carried out with consistency and at regular intervals will get you great results. Nothing is impossible without dedication. You can follow marketing strategies, weekly, fortnightly, or even monthly as required.
Creating urgency
You would have come across certain elements such as countdown timers or day counters. You can use such things to create a sense of urgency, such that if customers don’t go for the deal, product or service, they might miss out on something valuable. Who doesn’t like grabbing onto something unique?
Multiple responsiveness
When you develop your online store, make sure it fits multiple screen dimensions well. The majority of visits today are not from PCs and laptops like in old times, they are from mobile phones and other compact devices like tablets, etc.
Non-promotional content
This is a new way of promoting written text. It’s no more about outright communication to buy the product or service you offer. It’s all about value addition, you share knowledge along with a bit of information about what you have. This will create a highly dedicated professional image of your business to the audience.
Looking for the best Shopify developers to make the best of all this?
TRooInbound is a well-established web design and development agency. We have the right blend of marketing gurus and web development professionals, highly devoted to every task they take on. The professionals are known for applying insights from their in-depth experience of working with a diverse clientele across different industry concerns. We not only excel at building cutting-edge Shopify eCommerce platforms but also the new-age HubSpot development services such as blog development, landing page development, email template development, infographic development, and migration services!
