How to make a newsletter in Telegram by chats and PM: a complete overview
Telegram today is more than a messenger. It is a powerful tool for promoting business through interaction with the target audience. The easiest and cheapest way to reach as many users as possible is a mass mailing, which is significantly more effective than a traditional mailing list. In this article we will consider how to set up a competent promotion in Telegram and get the best results with the least expenses.
Why do you need Telegram mailing?
Like any marketing tool, Telegram messaging serves the main purpose of increasing sales. This happens due to the effective solution of a number of tasks:
– timely informing customers about new products and promotions;
– searching for and attracting new clients;
– quickly getting feedback;
– identification of common problems of clients;
– brand promotion, increasing its recognition.
It is important to understand that overly aggressive advertising in Telegram is likely to lead to the opposite result. Instead of carefully analyzing the target audience and sending out native advertising to interested users, using a Telegram messaging bomber can simply lead to a ban.
Benefits of using Telegram for mailing lists
There are various channels for mass mailings. First of all, e-mail and social networks come to mind. What are the advantages of using Telegram for mass mailings?
1. Modern email services use powerful anti-spam filters, which automatically send most of your mass mailings to your “spam” folder. But even if a message gets to the “inbox,” the likelihood that the user will read it is quite small. In Telegram, a new message in a chat, message or channel cannot be simply deleted without reading it.
2. Setting up a quality e-mailing is quite a costly undertaking. You need at least to pay for the service of the mailing list, as well as to buy an HTML template. And if you want to attract attention with an unusual design, you will also need the services of a designer. When sending a newsletter via Telegram, the price will be much lower, since you won’t need special templates or design services.
When it comes to social networks, the effectiveness of such dispatches is also very questionable. Most people tend to have a negative attitude toward advertising mailings to “personal” mailings and often delete them without reading them. Moreover, in social networks, it is easier to get banned based on user complaints about spam.
Thus, advertising in Telegram chats has a number of advantages. Next, let’s analyze what working methods of sending messages exist today.
Sending personal messages
This method of sending messages is not the safest for the account that sends messages and the advertised chat or channel. The risk of getting your account banned is very high because the receipt of commercial messages in private messages is perceived by many as spam. The effectiveness of this method can be judged differently, since the sending of messages is spotty, and the coverage of the audience will be minimal, but there are advantages such as, the message is guaranteed to reach the target user and the likelihood that he read the message is higher than if the post was published in the chat or channel. Thanks to automated tools in the form of programs, it is possible to perform a mass mailing on PMs in minutes, the time it will take to send a mailing will depend on the desired coverage of the target audience.
Mailing through Telegram Channel
Another option is to create your own Telegram channel, invite users to it and start publishing messages. The most difficult thing here is not only to attract the right number of subscribers, but also to keep them. Targeted advertising is used to find clients, because it is the target audience that is of interest. In order to keep subscribers on the channel, it is necessary to alternate commercial messages with interesting or useful content.
Mailing in Telegram groups/chats
The difference between the chat (group) and the channel is that all participants, not just the administrator, can write messages in the chat. But you need to keep in mind that sending out chats without the permission of the administrators can quickly end in a ban. There is an option of creating your own group from your contact list. This works if you manage to attract a sufficient number of users. Here it is also important to refrain from aggressive or intrusive advertising, so as not to get massive complaints about spam with subsequent blocking.
Paid services for mass broadcasting in Telegram
Despite the fact that free Telegram mailing tools are simple and accessible, their functionality is limited. If you want to achieve a truly massive outreach in a short time with minimal effort, the best option is a specialized paid service for Telegram chats and emails. The list of services of such services usually includes:
– parsing the audience by selected criteria;
– sending messages to personal (so-called Telegram bomber);
– mass mailing by chats/groups, etc.
The effect of using such a service will be much higher than sending messages manually. Even an in-house created Telegram spam bot will not give such a result because specialized software allows you to reach tens or even hundreds of thousands of users in a short period of time.
Service for business promotion in Telegram tgmotion.top: our advantages
The service is designed specifically for the fastest possible promotion of businesses in Telegram. Thanks to our experience, we are ready to take on the whole process of product promotion and in this case the client does not need to do anything on his own. For example, if you need a mailing of personal messages, you need to: identify the target audience, make an engaging post and determine the number of messages, then order the service and expect the result.
In addition to sending personal messages we offer mass mailing to chats and groups which allows you to reach even more target users and quickly inform them about your business. The price of our services is negotiated individually and depends on the number of chats.
Advertising effectiveness depends not only on the coverage of the audience, but also on the quality of the information. If necessary tgmotion.top specialists will help you to create a promo-text for mailing. Before sending the text is necessarily negotiated with the client.
Parsing the audience is free when ordering and paying for any service. On completion of the work the client is given a report.
Promotion in Telegram is an effective, modern and affordable way to promote your business. Quality native advertising, correct audience selection and the use of specialized services for maximum coverage are the keys to success.
The article is taken from: https://tgmotion.top/en/blog/how_to_make_a_newsletter_in_telegram.html
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