According to the new market research report by IndustryARC titled “Data Management Platform Market By Data Type(First Party Data, Second Party Data, Third Party Data); By Data Source(Web analytics tools, Mobile web, Mobile apps, CRM Data, POS Data, Social Network, Others); By End User(Ad agencies, Marketers, Publishers); By Geography - Forecast 2018-2023,” the market will be driven by the growth of media agencies, advertising networks, publishers, and brand developers.
Latin America, Middle East, and Africa will also have a significant growth in the coming years.
The value of the publication and content personalisation will also be improved due to DMP.Selected Driving Factors Mentioned in the Full Report:• Growing adoption of data management platforms among advertisement agencies and increasing effectiveness of audience engagements will propel the demand for data management solutions.
Key Players of the Data Management Platform Market:The key players of the Data Management Platform Market include Adobe Systems, Oracle BlueKai, Ignition One, and Rocket Fuel.
Data integrity can be maintained by Data Export Controls.
Data Management Platform Market By Data Source • Web Analytics Tools• Mobile Web• Mobile Apps• CRM DataWhat can you expect from the report?The Data Management Platform Market Report is prepared with the main agenda to cover the following 20 points:1.