What Is Clean Beauty? And Why You Should Make The Switch

There are more than 80,000 estimated chemicals on the market today, and very little contain quality safety data when it comes to the chemicals that are allowed to be used in our beauty products. Learn how you can make the switch to clean beauty to eliminate unnecessary toxins in your life no matter what your budget may be!

What Is “Clean Beauty”

Clean beauty has become much more popular over the past 5 or so years, with more brands choosing to take a stand to remove known harmful chemicals from their skincare products. Because our beauty industry is not regulated it is up to individual brands to decide for the most part which they choose to put in their skincare and beauty products. Unfortunately, with the increased interest in clean beauty, this also means that some brands are “green washing” their products by choosing packaging and marketing terms that make the consumer think they are making a healthier choose when really they aren’t.

For this reason it is important to really do your own research as a consumer when it comes to the clean beauty brands you choose to support, or shop at brands like my personal favorite Follain who only carry clean beauty brands that they have vetted with their strict public health standards.

Why Switch To Clean Beauty For Your Skincare?

Even as a public health focused dietitian, it wasn’t until a few years ago that I really took the time to take a hard look at my skincare products during one of these spring cleaning sprees, and realized that I had a lot of work to do.

What started out with a question I had as to why some of the eye makeup products I was using literally were making my eyes cry from irritation, turned into an epic journey into understanding our current personal beauty and skincare products industry.

What I found left me feeling horrified and angry at the corrupt industry that has allowed toxic ingredients into the personal products we use on our own bodies, on our children, and throughout important life periods like pregnancy here in the United States.

So in my mind there is one very simple reason to start cleaning up your skincare routine, and make the switch to clean beauty products and it is this:

There are more than 80,000 estimated chemicals on the market today, and very little contain quality safety data when it comes to the chemicals that are allowed to be used on our skin.

Additionally, the FDA does not regulate personal care products, and there are more than 1300 currently being used in the United States marketplace, that have otherwise been banned for use in the European Union.