OTT is one of the latest abbreviations that everyone knows nowadays. It has totally transformed how we consume content online.
People have become dependent on OTT platforms to watch content anywhere and at any time with just the internet.
OTV has become the go-to choice of over 70% of viewers in the US.
Leading media and entertainment companies worldwide understand the importance of OTT and have launched OTT applications.
Here we will provide a streamlined process of OTT app development.
Step 1. Select a Niche
OTT app development is a broad term and that’s the reason it is important to select a niche. By defining the potential audience, you would get more clarity about the app.
Step 2. Create a content inventory
Content is the most essential aspect of your OTT streaming application. You should create a list of all the content that you want to stream. The content should be fresh and unique and relevant to increase engagement.
Step 3. Choose a suitable business model
There are four different types of business models that you can think about for your OTT streaming application. It is very important to select a proper model because it defines how you generate revenue from the app.
- SVOD (Subscription Video on Demand)
- TVOD (Transactional Video on Demand)
- AVOD (Ad-Supported Video on Demand)
Step 4. Choose a Tech Stack
The selection of technology depends upon the idea and what you wish to achieve. You can reach out to an OTT app development company. They can understand your idea and suggest the best tech stack. The tech stack includes a Programming Language, a database, APIs, Frameworks, Payment Methods, etc.
Step 5. Create a custom OTT application
It is time to create an OTT streaming application from scratch. You need to hire a highly skilled team of OTT app developers. They can comprehend your requirements and deliver a suitable OTT application.
We hope that you have understood the simple process of how to build an OTT platform. You can also check this guide on OTT app development to know more in detail.
Are you planning to create an OTT platform?
Then, let’s first have a look at the complete OTT app development guide and launch a unique OTT platform today.https://blog.arthonsys.com/ott-streaming-app-development/
Features and Cost to develop a video streaming app like Netflix, along with a brief overview on why it is one of the most popular apps on OTT platforms.Read More: https://www.prismetric.com/video-streaming-app-development-cost/
OTT video streaming apps are the latest trends in the entertainment industry.
Here’s a quick guide on OTT video streaming app development to help you get started.To succeed in the highly competitive OTT market, a new entrant should ensure that the OTT app has a rich UI/UX design and it delivers a great experience to the users.
Hire a top mobile app development company that can aid the OTT startup business in building a highly engaging OTT app or platform.
Despite the lack of awareness, Statista forecasts the OTT media revenue to go past $167 billion by 2025.
It’s not too far-fetched to say that proper OTT app development can actually eliminate TV cable from their legacy of dominance.If you are one of those with pretty limited knowledge of streaming apps, this article is just for you then.
TV shows, movies, and other random video content can be accessed through the search feature.Just entering a name in the search bar will be enough.Content Beyond BoundariesWith more users consuming content on your OTT app, the more will be the chances of generating more revenue.
Also, the variety of content increases for users as well.WatchlistHaving a watchlist is another integral feature that must surely be there for the users of an OTT app.
The watchlist feature allows users to mark and select the content that they will watch later.To ensure that this feature is frequently tapped upon, users can be notified at regular intervals to have a look at their app watchlist.Payment GatewaySubscribing to any OTT platform is the biggest revenue churn for service providers.
This is why putting up a secure payment gateway in place is an absolute must.Ensure that your OTT app developers incorporate one in place.ScreencastingScreencasting is a highly valuable feature, which enables the users to ‘cast’ their streaming content from mobile devices to other compatible devices like TVs and desktops.In terms of user commitment, this feature does a lot to help matters for any app owner.
