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How to Build an Effective Business Website

Zoya Khan
How to Build an Effective Business Website

A quality website is your online brand identity. The quality and user-oriented features of the business website determine to a great extent the success and growth of your business.

As the leading provider of effective website development services in Dubai, we want to share some tips on building a functional business website by yourself.

The name matters

The name of your website—the domain name, or website address—is the entrance to your site. This domain name is very important in terms of user-friendliness and search engine optimization (SEO). Long and complex-spelling names are not recommended. Domain extension matters, and we recommend .com extension, unless you have specific needs for something else.

Equally important is to choose an SEO-friendly URL. A website address that includes both keywords and geo-location is highly beneficial.

Secure, scalable website hosting

You need to select a good website hosting plan from a reliable hosting agency. Purchasing a yearly plan makes sense financially. With the insights we have gained over the years as a top web development company in Dubai, we don’t suggest a shared server hosting plan, though.

Shared hosting is cheaper, but your site performance may suffer as you are sharing the server and resources with many others. In security terms also, shared hosting is not a good choice. If any site on the shared server is hacked, your site security can also be compromised.

In our role as the best agency for quality web development services in Dubai, our advice is to go for a dedicated server hosting plan, though it is the most expensive option.

If you are weighing various options for web development in Dubai, a key factor to consider is the performance of your business site. Obviously, a website that doesn’t perform in an optimal fashion can spell disaster. In this context, hosting your site on a dedicated server ensures that all the resources are entirely at your site’s disposal and your site is highly secure.

However, we are not fully against shared hosting if your business is small-scale or is a startup. Shared hosting, while having many drawbacks, is attractive owing to its budget-friendliness.

Is there a middle path, or some type of hosting service that gives the best of both worlds? Yes, it is the “virtual private server” (VPS) hosting plan. VPS is in fact a single server that is partitioned into seemingly independent multiple servers. This ensures the affordability of a shared server, while offering high security and performance features almost similar to what a dedicated server provides.

GoDaddy and DreamHost are some of the prominent web hosting companies.

More info about your business

Include an About Us page that describes your business, and have the link included in your header and footer menus.

Content management system

The next step is to choose the most appropriate content management system (CMS) for your site. WordPress, Drupal, Joomla! etc. are some of the most popular CMSs. Every CMS has its pros and cons, though.

Ecommerce platform

Now it’s time to zero in on the best ecommerce platform. WooCommerce, Shopify and Wix are some suggestions, if you are planning to sell goods and/or services through your website. Highly secure platform is what you need if you want to have online payment options on your site.

User Interface

User engagement is way easier if your site has a compelling and easy-to-use site user interface. Thus, the need for a great UI can’t be overemphasized. Attractive graphics and easy-to-read fonts enhance the appeal of the UI.

Your site needs to have pages for Home, About us, Products/Services, Sitemap (for SEO purposes), Management team, Contact us, Terms of use and Privacy policy etc.

Zoya Khan
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