Your account is ready, you’ve got money set aside, and you’re all pumped up and ready to get started in the world of TikTok Advertising: A Badass Guide to Success on the Platform, but you’re not sure where to start, right?
No worries. We’ve got you covered with the EASY beginner's guide to TikTok advertising.
Step One: Create a TikTok Ads Account
Remember, the hardest part is getting started.
Go to the TikTok ads homepage and click on the “Get Started” Button. It will be located in the top right corner of the TikTok homepage.
You’ll see a button that says “create an ad”. Click it!
When the pop-up questions are completed, you can grab a cookie for all of your hard work!
It will take about 24-48 hours for TikTok management to review and approve your TikTok advertising account. A perfect amount of time to throw your feet up and think about how easy the rest of the process is going to be you’re almost there!
Step Two: Make Your First TikTok Advertising Campaign
Once you’ve successfully made it into the TikTok Ads platform, you’ll see a button that says “Campaigns”, usually located in the middle at the very top of the page.
After you click “create” you’ll have three options in terms of campaign objectives:
- Traffic
- Conversions
- App Installs
Step Three: Setting a Budget
You’ll have two options when it comes to your budget for TikTok advertising: either a daily budget OR a total budget that encompasses the spending for the entire campaign.
You can select either of these options in your TikTok advertising campaign settings. Keep in mind that there is a $50 MINIMUM amount for both budget options and at the ad group level.
You can also opt-out of setting a budget, but we don’t recommend it because it’s not a wise course of action when you’re not sure just HOW an ad campaign is going to shake out.
The next order of business is choosing a TikTok advertising budget pacing option: why is this important? Because your budget will be GONE before you can think twice about it. Sometimes in as little as a few hours.
When it comes to pacing, you have two options:
Standard delivery: TikTok will spend an even amount in increments throughout the campaign.
And:
Accelerated delivery: TikTok will spend the budget as fast as possible, as soon as possible.
Step Four: Decide on TikTok Ad Placement, Targeting, and Details
You’re almost there! Now it’s time to decide on placement, targeting, and details.
TikTok is the best because you don’t have to wonder about what you’re forgetting. They’ll provide prompts for filling out every detail, including images, copies, relevant URLs, categories, and display names.
You can select up to 20 keywords for your TikTok ads. These will be the determining factor for what audience will actually SEE your ads.
You’ll have the option to select specific guidelines when it comes to targeting TikTok advertising. From location to age, gender and interests, don’t skip over this step because it also determines how successful your campaign will be in the end.
If your audience isn’t interested in what you have to offer, they won’t convert.
Step Five: Time to Schedule Your TikTok Ads!
If you only want users to see your ads at specific times instead of all day, every day, you can change this setting in the budgeting and scheduling options in the TikTok ads dashboard.
Step Six: Design Your TikTok Ads
TikTok makes designing the perfect ad a BREEZE with their video creation kit”.
It features customizable image and video templates, 300+ free music options, filters, stickers, and MORE- all in the name of creativity.
Now, of course, you’re not forced to use this option. You can totally do your own thing or utilize a tool like Canva to create some stellar ads.
TikTok Advertising is Easier Than You Think
Social media advertising platforms are getting more and more intuitive with every passing day, which makes our job that much easier.
Thanks to the advertising and optimization prompt, you’ll be well on your way to creating successful TikTok ads in no time.
Good luck!
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