As a service-oriented industry, banking is an area where top-notch customer service is a top priority. To provide this excellent service, banks need to engage with clients effectively to help them meet their needs. Technology is helping to bridge the gap, allowing banks to provide solutions to customers quickly and at all times. One of these advanced technologies in customer service is AI chatbots.
Many of the world's most prominent banks and financial institutions are now incorporating AI chatbots into their websites. Today, banks are quickly realizing how chatbots can help improve the customer experience. In this article, we look at the roles of chatbots in the banking industry. We also show how chatbots can help banks improve their customer service.
Role of Chatbots in the Banking Industry
A chatbot is an AI-enabled software that provides a conversational interface for interacting with customers. Chatbots find several uses in banks. Here are some of them:
Answers FAQs
As a bank, you can create a chatbot that answers most of your frequently answered questions. Rather than having customers call in to ask basic questions, you can incorporate a chatbot on your website to provide relevant, quick answers. This saves customers the stress of searching through your entire website for the information they need.
Your chatbot may also be programmed to provide prompts based on the customer's activity. You can remind customers of services they didn't even know they needed with push notifications. This provides an avenue for customers to explore more of your services and a means for attracting visitors to use your bank.
Automated Banking
Time is a precious asset, and customers are constantly looking for ways to do their banking quickly and seamlessly. With a conversational chatbot on your website, Messenger, or WhatsApp, customers can carry out transactions on their mobile devices with instant responses.
Customers can also lodge complaints, ask questions, or use other services with the chatbot. This eliminates the long queues at banks, providing a more convenient experience.
In today's business environment, ecommerce customer experience is critical to the success of a business.
Unlike decades ago, when the waiting game was OK for customers, they are no longer willing to wait for days to have their issues resolved or their questions answered.
Statistics show that the average time customers are willing to hold a support call before hanging up is 11 minutes.
B2B companies also need to invest in support tools that speed up the process of resolving customer issues.Here are five powerful ecommerce tools that every B2B ecommerce business must have to enhance customer experience:1.
For instance, using live chats to send a friendly offer to help can trigger a conversation that ultimately turns a visitor into a customer.B2B companies cannot overlook the use of live chats because customers expect to find them online.
Some of the benefits that ecommerce businesses can expect to reap from using live chats include:fast resolution of customer issues,increased conversion rates,rising sales volumesreducing customer support costsOne of the companies that make creative use of live chats is Betterment.
