Mobile advertising has become the fastest growing revenue segment with global mobile ad spending expected to reach a record of USD 327.1 billion by the end of 2022. This figure marks an increase of 20 percent compared to the previous year. The spending is projected to reach nearly USD 399.6 billion by 2024 (Source : Statista).
Telcos are yet to participate in the growing revenue opportunities presented by mobile advertising. The best way for them to take advantage of this mobile revolution is by switching over to moLotus mobile video customer interaction platform and technology; offering a ready-made solution to kickstart with the revenue generation opportunity within just 3 months.
The breakthrough technology has entered into ''Win-Win Partnership'' with global Telcos like Indosat Ooredoo Hutchinson, Vodafone, Celcom, and Airtel creating new revenue streams via moLotus mobile video customer interaction platform and its unique “3 months go-to-market” strategy.
moLotus is a GSM-based technology that reaches out to the message box of all mobile handsets irrespective of phone type or model – 2G, 3G, 4G, 5G smartphone, i-phones, and feature phones; rendering fast on 95% of the handsets. No App, no Data Plan involved. The technology offers easy interaction options like SMS, USSD, Call, Web Click etc. with multiple media formats including HQ Video (upto 40 sec.), Slideshow, Showcase, Brochure, and Greeting.
Telecom Operators are harnessing the subscriber monetization capability of moLotus – a Big Data Application. moLotus is delivering hyper-personalized, interactive, automated, globally scalable, multimedia mobile ad campaigns to all the subscribers. It uses Telco customer data to target customers via personalized offers and event greetings including birthdays, festivals, anniversaries, etc. The campaigns can be customized according to the business criteria, languages, demography, etc. reaching the massive customer data rapidly.
moLotus is working closely with the Telco B2B Teams reaching out to their enterprise clients. The brands including Suzuki, DBS, HSBC, Amazon, Dell, Samsung and others popular names across the industry verticals like Banking, Insurance, E-commerce, Automobile, Consumer Electronics, Government, etc. have used moLotus innovative mobile advertising campaigns to achieve high-margin revenues.
moLotus is assisting brands and Telcos in executing innovative campaigns for brand awareness, customer acquisition, customer retention, loyalty, upselling, cross-selling, lead generation, and more leading to better conversions, deep customer insights and advertising ROI. The campaign management process is fully automated with easy conversion, tracking, realtime reports & analytics, revenue management and much more. It simplifies, hastens, and upscales the campaign delivery with minimum costs involved.
In addition to mobile advertising benefits, moLotus offers several strategic benefits to Telcos in the form of 100x ROI, high ARPU, innovation, transformation, agility, and cost savings. With smartphone adoption and mobile usage at an all-time high, it is the right time for brands to devote larger budgets to mobile advertising.
MOLOCO, a leader in machine learning and growth solutions for mobile marketers, today announced the launch of its programmatic advertising platform, MOLOCO Cloud.
MOLOCO Cloud gives marketers direct control over their programmatic advertising operations through self-serve functionality that lets them bring their mobile marketing in-house while leveraging the same machine learning algorithms MOLOCO uses to maximize campaign performance for its managed services.“Our goal at MOLOCO is to provide marketers with the tools and technical infrastructure needed to thrive in the modern mobile marketplace,” said Ikkjin Ahn, co-founder and CEO of MOLOCO.
“With MOLOCO Cloud, we’re taking the next natural step—giving more control to advertisers so they can take a hands-on approach to managing their programmatic ad campaigns on a global scale while still enjoying the full benefits of our performance optimization algorithms.”MOLOCO Cloud provides mobile marketers with direct access to real-time campaign data so that they can optimize performance at the impression level.
Delivering a more comprehensive solution than what is available today, MOLOCO Cloud provides total transparency over programmatic operations and complete control over every aspect of campaign management.
Digital advertising plays a key role in the marketing strategy for most businesses.
It allows them to target their audiences more directly and effectively to help grow brand awareness in a market.
Whether they’re guided to a content marketing piece like a blog, a business whitepaper or testimonial about the business’s solution, or a product page, the role of digital marketing is to share content with audiences and ultimately drive engagement that leads to better customer relationships and or increased revenue.Data management platform, or DMP, is integral in the management and execution of digital advertising.
Digital management platforms are used by digital advertising buyers and publishers to house and manage data about the business’s audience.
One DMP can handle data from multiple sources, making it an important part of business marketing and technology solutions.Don’t miss more trending news.
https://is.gd/VLQMdJ What is a DMP- Data management platform?A data management platform is software that essential works as a database for digital marketers.
The research report titled Global Cross-Platform and Mobile Advertising Market is an all-inclusive document containing crucial data pertaining to sales and revenue of the Cross-Platform and Mobile Advertising industry.
The report provides historical data (2017-2018) of the industry and provides valuable forecast information for the period of 2020-2027.
The report is formulated with the analysis of current and emerging trends based on the impact of the COVID-19 pandemic.
The pandemic has changed the dynamics of the market and has drastically shaken up the economic scenario of the world.
It also covers trends, demands, and growth rates impacted by the ongoing crisis.Get a sample of the report @ https://www.reportsanddata.com/sample-enquiry-form/1083The Key players in the Cross-Platform and Mobile Advertising Market include Google (US), Facebook (US), Apple (US), SAP SE (Germany), Yahoo (US), Microsoft (US), AOL (US), Inmovi (India), millennial media (US) and Tapad (US).The forecast estimation states the global Cross-Platform and Mobile Advertising market is expected to dominate the economic sphere of the world with significant growth in the coming years.
The current and emerging trends are expected to shape up the industry and help in gaining a strong foothold in the global market to contribute to the revenue generation.The Global Cross-Platform and Mobile Advertising market is further analyzed on the basis of key companies operating in the business sphere and major geographical regions where the market has a substantial size and growth rate.Device type (Revenue, USD Million; 2016–2026)MobileTabletsSmart TVAdvertising type (Revenue, USD Million; 2016–2026)Search advertisingSMS/MMS/P2PIn-App advertisingIn-Game advertisingRich mediaDisplay advertisingIndustry (Revenue, USD Million; 2016–2026)IT & TelecomConsumer goods, Retail & RestaurantsEnergy & UtilitiesHealthcareMedia and EntertainmentBanking and financial serviceSupply chain & logisticsTo read more about the report @ https://www.reportsanddata.com/report-detail/cross-platform-and-mobile-advertising-market Zonal Partition of the Market: North America, Latin America, Europe, Asia-Pacific, and the Middle East & Africa.The report covers extensive analysis of market segments that are anticipated to lead by the end of the forecast period (2020-2027).
