Brands don’t build websites or apps without a clear strategy, and Facebook chatbots shouldn’t be any different. In modern-day business, the importance of having an efficient chatbot can't be overstated. Here's how you build bot a high-performing bot.
Having a clear strategy when building a Facebook chatbot can’t be emphasized enough. Chatbots are an extension of your brand and as such, need to appropriately represent you. So, here's some advice on what to do.
Facebook Messenger chatbots deliver up to 80% better engagement than other channels (like email marketing or Facebook posts). Many brands and marketers are looking for different, resourceful ways to deploy a Facebook chatbot. Facebook is the easiest, fastest way for brands to get messaging experiences to market. Powered by conversational AI, it makes things easier and provides users with a unique experience they love that leads to higher engagement, sales, and satisfaction than traditional eCommerce experiences. Not only does Facebook Messenger marketing deliver more engagement, it also allows you to collect valuable contact information and generate leads.
According to Pamela Kokoszka from Retail Insight Network, "Chatbots in retail are enjoying a surge due to the omnipresence of messaging apps. Retail brands are using these platforms to bridge the gap between online and offline experiences. By leveraging the ability to build a chatbot on these platforms, brands are engaging with their customers in a more conversational setting."
The wild successes out there have a lot to teach any brand looking to deploy a Facebook chatbot. For most brands, there are a few things to keep in mind when you start to develop your next messaging experience: have a distinctive voice, actively recommend products, leverage Natural Language Understanding, provide consumers the confidence to buy and make sure the experience can be connected across other channels.
