How Food and Drink Companies Beat The Pandemic?

Ventur Agency

How Food and Drink Companies Beat The Pandemic?

Pandemic was bad for most of the businesses but the food companies were in bed of roses. Many food branding companies had been witnessing years of slow growth due to inconsistent consumer preferences.

Food branding and packaging is traditionally seen as a safe investment but the public trading companies have witnessed some challenges in sales and margin growth in recent times. Many of the established food companies faced slow growth due to changing consumer preferences and then COVID-19 hit and offices, restaurant dining rooms, movie theaters, cafes and schools got shut down.

Since pandemic hit the nerve of every business including the food & drink business but these somehow survived the impact. Let’s find out how!

New Brand Strategy Framework Strategies

Since the rise of 2020, food companies have been seeking growth by focusing on trendy ingredients and brands. Many companies started acquisitions or launching new brands that hit on trends like plant-based food or clean label.

Another reason why food branding company grew amidst pandemic is because they had been working to increase the profits through zero-based budgeting and cutting on suppliers with cheap operations.

Fresh Ways of Innovation

With the changing behaviors and routine, the consumers started to seek more comfort. Consumers started to shift towards the brands that they trust and demand more of their products. For instance, Mondelez saw a rise in demand for Oreos, Ritz and Triscuits as more students stayed at home.

Snacking became an activity as more and more people stayed home rather than going out for an evening snack. Thus major brands had to opt for newer ways to fetch more customer base. E-Commerce turned out to be the helping hand for such brands.

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