If you just started a new custom streetwear brand, you need to market it to ensure your target audience knows about your brand. As a business person, you should be constantly reevaluating and testing how to market your brand. You need to think about it often and read new ideas to incorporate into your marketing strategies.
Your marketing plan should consist of your target audience, the messages you want to give to your audience, and the media tactics you will use to tell your audience, how you will be able to capture leads, how to follow up with leads and how to convert your leads into sales. You can even go a step further and include how you will be able to follow up and get more sales from your customers.
Define your target market
This is a crucial step but it is also the hardest to do because you’ll feel like you are limiting your potential to make sales by going after one niche. However, the truth is that you can expand to other niches once you get a grip on one.
Craft your unique selling proposition
If you are selling custom streetwear, they want to be cutting edge. You should also invest in clothing items that are cool and validating. When your clothing lands on your site, you should educate your employees on how they can make them better and more unique. You should also educate your customers on how to look great in your custom clothing. Remember when people buy something for the first time they have insecurities and fears. Do not get crazy talking about why your brand is the best. You should solve the problems of your clients and position your streetwear brand as the ideal solution.
Use social media
After crafting your USP, you may deploy your clothing on social media to get interested in your brand. Social media has changed over the past few years with organic reach reducing every day. To get in front of your potential customers, you will require to use some money for advertising. However, most social media platforms allow you to define who sees your advertisement.
You should therefore determine who you want to target and create a catchy headline that will attract the attention of your target audience. You need to get creative to stand out from your competitors.
Consider email marketing
It is very powerful to get an email list. If you can offer something that potential customers may want, you should send them an email and inform them about it. From there, you can easily keep them in your loops by sending them emails periodically with useful updates, tricks and tips to better their style. Do not push so hard to sell anything through email. Just provide useful information and leave it to the potential customer to decide.
Trade shows
You can also market your custom streetwear through trade shows. Do not consider a trade show until you get established. Most buyers go to the big guys and place their orders so you should make sure your brand is recognizable.
Whether you live in the country or abroad, chances are when you think of Scotland, your first thoughts are drawn to the Scottish kilt.
The kilt is so iconic that it is known around the world and instantly inspires thoughts of the nation upon sight.
If you are new to kilt wearing, including what sort of kilt shirt or sporran you are supposed to wear with a kilt, it’s important that you understand that very history.
If you aren’t going somewhere formal, it is still important to respect the kilt and to look stylish and put together, and so these neutral tops and colors are recommended.
Avoiding busy patterns is a must as well.
For others in the military, they were also able to double as blankets to keep them warm on long treks and between battles.
