The majority of Americans today use social media on a daily basis. The exponential increase in the popularity of social media platforms in the past few years has opened up new opportunities for businesses to connect with their target audience. Unlike traditional marketing, when one would publish an advertisement and hope that the right people will come across it, online marketing is much more targeted and helps businesses in connecting with the right audience at different stages of their consumer journey. And the dental industry is not an exception. Online marketing for dentists is a growing industry and dentists across the globe are now benefiting from it.
Important Aspects of creating a social media marketing plan
However, social media marketing is not just limited to posting a few pictures every once in a while. Social media marketing for dentists requires extensive strategies and consistent posting. Social media is indubitably a powerful marketing tool that every dental practice should invest in. But you must first create an ideal marketing plan and follow the right strategies to accomplish the results you desire. The following are some important aspects of an ideal social media marketing plan:
1. The Right Strategy
Social media for dentists requires a robust strategy. This strategy should help you in guiding you and keeping you focused on your end goals. Creating a strategy should include the following steps:
1. A thorough analysis of your competition
2. Identification of your target audience
3. Setting goals that you’d want to accomplish through your strategies such as brand awareness, patient loyalty, and enhanced reputation.
2. Selecting Social Media Platforms
Many dentists tend to just start without a plan. They create accounts across all popular social media platforms without understanding their target audience, or the platform that they are selecting. This results in inconsistency across their social media account and zero results for their practice. Hence, it is advisable to select platforms based on your target audience.
For instance, Facebook is great if you are targeting an older audience whereas Instagram is relatively more popular among younger people. You can, of course, select more than one platform. However, in such a case, it is advisable to hire a dental marketing agency as managing everything on your own can be quite difficult.
3. Optimize Your Content for Conversion
Content is what drives your entire marketing strategy. Each platform requires a specific approach and favors a particular kind of content. For instance, Instagram has gone from becoming a photo-sharing platform to a video content-favoring platform, whereas Twitter needs you to pack relevant information in just 280 characters. It can be tricky to create content that is unique and engaging and posting consistently but hiring an agency that provides dental marketing services can help you in consistently producing quality content.
Lastly, you need to remember to have a schedule in place. Following a schedule is almost as important as creating appealing content. This helps in keeping your audience engaged and signals to algorithms that your social media account is active and thus, should be recommended to audiences that might be interested in such content. All of these are some important aspects of creating an ideal marketing plan.