Important SEO reports that your Dental Marketing Agency must provide

Maaya Jones

Important SEO reports that your Dental Marketing Agency must provide

In the current times, simply establishing a dental clinic and providing excellent services is not enough to attract patients. You need to invest in dental marketing services to ensure that people are aware of your clinic. Gone are the days when word-of-mouth marketing was enough to reach out to your community. Today the majority of patients, search for dental services online before making an appointment. If you aren’t targeting the right audience, it is highly likely that you are missing out on several prospective patients. The most sustainable and practical way of ensuring this is to invest in SEO.

SEO Reports that should be provided by Your Company

Search Engine Optimization helps your website in ranking higher on SERPs. When barely 25 percent of individuals make it to the second page of search results, the importance of ranking higher cannot be emphasized enough. Moreover, the competition today is intense. If you aren’t at the top, chances are that you are losing out on opportunities to your competitors. Hence, it is advisable to hire a dental marketing agency to help you with social media marketing and SEO among other things.

However, if you do not have any prior experience in hiring a marketing agency it is highly likely you might be confused about what to expect from them. To begin with, they should be capable of providing you with timely reports. These reports should be provided right from the very first day of your partnership. The most important reports that should be provided at all costs are as follows:

1. Keyword Research

This is the core of any SEO marketing strategy. Keyword research involves searching for terms that your target audience will probably type in the search bar when looking for dental services. Usually, companies that have expertise in the area develop an elaborate and effective strategy and provide these reports to the clients even before the project starts. Selecting the right keywords is of utmost importance as your entire SEO marketing is dependent on it.

2. Website and Social Media Traffic

This is a report that should be provided every month or so. It essentially indicates how popular your website or social media accounts are. The report should include information regarding paid, organic, and non-paid, referrals as well as direct traffic. In the case of social media for dentists, the report should include information about the increase in the number of followers, and the number of accounts reached.

3. Google Analytics Reports

This report is usually provided after a few months and it provides a general overview of the number and quality of visitors that browse your website. This report tells you about the average time a person spends on your website and the average number of pages visited by the visitors. A comparative analysis of these numbers from a few months prior should also be done. This helps in determining whether you are using the right strategies or not.

Conclusion

SEO, PPC, and Social media marketing for dentists are some digital marketing tools that you must absolutely invest in. However, just blindly following trends might not help. You need to keep a record of your growth and analyze what works and what does not. This will truly help you in creating a robust online presence and attracting patients.

Maaya Jones

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Boost Your Brand's Online Presence with Top-notch Social Media Marketing Services

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