10 Ways to Improve Your eCommerce Customer Retention Rate. Have you been looking for ways to improve your eCommerce customer retention rate? This article outlines ten actionable tips that can help.
s your eCommerce company having some trouble making loyal customers? Or are you having a hard time keeping your old ones? Whatever the case, we’ll show you the 10 ways to improve your eCommerce customer retention rate.
You will see that keeping your old and attracting future customers isn’t such a hard thing to do when you’re equipped with the correct information. That’s also the reason why only data-driven marketing strategies actually work. Stay tuned for some valuable tips!
What Is the Customer Retention Rate?
Before we delve deeper into the subject matter this article has proposed, let’s briefly define what exactly this so-called customer retention rate is? In simplest terms: the so-called customer retention rate is the percentage of your company’s existing customers that will still classify as such after a given period.
This rate will assist you in having a better understanding of what’s the solution to keeping your customers satisfied. In other words: you’ll be able to see some weak spots in your company’s customer service and, hopefully, resolve them to your advantage.
Speaking of customer service, here are the five highest-paying customer service companies in 2022. Okay, now that we’ve defined the most important term for today, let’s see those 10 tips!
10 Ways to Improve Your eCommerce Customer Retention Rate
1. Loyalty Programs
This might be too obvious of an answer, but running loyalty programs will certainly improve your customer retention rate, make no doubt about it. That’s right, a personalized discount based on the customer’s history with your company goes a long way.
Not only will you bring your consumers back to your e-store, but you’ll also make them feel “special” for getting a discount that no one else got. Imagine you haven’t shopped somewhere for a little while, and you open your email inbox, and there’s a personalized code you use to get a discount at the very store you’ve ignored for some time.
There’s a good chance you’ll think about paying the store another visit.
2. Social Media to the Rescue
There’s no need to emphasize that social media is a fantastic way to keep in touch with your target market and audience daily without feeling you’re being a bit pushy. A customer that has just bought something from your e-store is much more likely to follow you on various social media platforms.
We don’t have to name them all, you’ll want to use LinkedIn content marketing. You’ll want to utilize these platforms to promote your company’s services and products but also track what folks are talking about.
Sometimes you can get the best results just by making a few changes to the most basic elements on your website.
As the name goes, conversion optimization is all about increasing the rate of your conversions – the percentage of website visitors who convert into your customers.
See, the results of a simple A/B testing of including a phone number on the home page, done by Kissmetrics:
The security seals will tell them that their details are safe on your website.
Now that you understand the significance of the ‘Search Bar’ in increasing your e-commerce ROI, you should focus on improving its visibility on your website.
Make sure your home page loads quickly
As an eCommerce marketer or entrepreneur, you are always looking for new ways to drive traffic and sales to your store.Some sales channels demonstrate profitably and others don’t, actually, you must test and refine your promoting system to realize which channels are best for your image.
Additionally, once your visitors reach your website, Conversion Rate Optimization becomes the next goal.
If you manage to land your prospects to the relevant webpage containing the products that are applicable to them, your chances of converting them increase considerably.This article will focus on different methods to increase online traffic and how to increase conversions amongst them.
