eCommerce Mobile Apps: Strategies for Boosting Conversion Rates
With the rapid rise in smartphone usage and the convenience it offers, eCommerce mobile apps have become a crucial tool for businesses to reach and engage with their customers. As more and more consumers turn to mobile devices for browsing and purchasing products, it is essential for online retailers to optimize their mobile apps to boost conversion rates. In this article, we will explore top strategies for effectively boosting conversion rates in eCommerce stores through mobile apps.
Mobile App Development
Before diving into conversion rate optimization techniques, it is important to lay a strong foundation through efficient mobile app development. Here are some key considerations:
1. User-Centric Design
Creating a seamless and intuitive user experience is vital for converting visitors into customers. Design your mobile app with easy navigation, clear call-to-action buttons, and visually appealing product displays. Remember to keep the design consistent with your brand image.
2. Responsive and Fast Performance
Ensure that your app is optimized for various mobile devices and screen sizes. Mobile users are often in a hurry, so your app should load quickly and provide a smooth browsing experience. Improve performance by minimizing unnecessary animations and optimizing image sizes.
3. Personalization and Push Notifications
Implement personalization features to tailor the user experience based on individual preferences. Leverage push notifications to send relevant updates, such as promotions, abandoned cart reminders, and new product arrivals, to keep users engaged and encourage conversions.
Conversion Rate Optimization
Once you have built a user-friendly eCommerce mobile app, it's time to focus on boosting conversion rates. Here are some effective strategies:
1. Simplify the Checkout Process
A lengthy and complicated checkout process can deter potential buyers from completing their orders. Streamline the payment process by enabling guest checkouts, offering multiple payment options, and minimizing the number of form fields to be filled out. Implement features like saved addresses and credit card details for returning customers.
2. Implement Social Proof Elements
Social proof plays a significant role in building trust and credibility. Include customer reviews, ratings, and testimonials within your mobile app to reinforce the quality and popularity of your products. Additionally, integrate social media sharing buttons to allow customers to share their purchases and recommendations with their networks.
3. Optimize Product Search and Filtering
Make it easy for users to find what they are looking for by optimizing the search and filtering functionalities. Implement auto-suggestions, product categories, and sorting options based on price, popularity, or relevance. Offering personalized product recommendations based on browsing and purchase history can also drive conversions.
4. Facilitate Guest Account Creation
Requiring users to create an account before making a purchase can be a major conversion barrier. Offer the option for users to check out as guests, providing a smooth buying process without unnecessary steps. However, encourage users to create an account after completing their purchase by highlighting the benefits, such as order tracking and personalized recommendations.
5. Leverage Visual Content
Visuals have a powerful impact on consumers' purchasing decisions. Enhance your eCommerce mobile app by incorporating high-quality product images from multiple angles, zoom functionality, and videos. These features enable users to get a closer look at the products, resulting in increased confidence and higher conversion rates.
6. Optimize for Speed and Performance
Mobile users expect fast and responsive experiences. Continuously optimize your mobile app for speed by compressing images, caching content, and reducing unnecessary third-party integrations. Regularly monitor and analyze app performance to identify and address any bottlenecks.
7. Provide Seamless Customer Support
Including responsive and accessible customer support options within your eCommerce mobile app can significantly enhance the user experience and boost conversion rates. Implement live chat, in-app messaging, or even a dedicated support hotline to assist users with any queries or concerns they may have during their purchase journey.
By implementing these strategies, eCommerce businesses can drive higher conversion rates through their mobile apps. Remember, the key lies in understanding your target audience, conducting regular testing, and refining your approach based on user feedback. Continuously adapt and optimize your mobile app to provide a seamless and delightful shopping experience for your customers.
Sometimes you can get the best results just by making a few changes to the most basic elements on your website.
As the name goes, conversion optimization is all about increasing the rate of your conversions – the percentage of website visitors who convert into your customers.
See, the results of a simple A/B testing of including a phone number on the home page, done by Kissmetrics:
The security seals will tell them that their details are safe on your website.
Now that you understand the significance of the ‘Search Bar’ in increasing your e-commerce ROI, you should focus on improving its visibility on your website.
Make sure your home page loads quickly
In 2019, any business planning to scale operations cannot do so without a good mobile application.
Today, almost any service can be accessed by a few taps on the screen, right from taxi booking to food delivery.
This has brought about a lot of convenience for customers and help businesses connect with their audiences better.
However, this is no simple task, but, here are a few tricks you could use to improve the standing of your app:
Spend some time and make a list of all the different keywords relevant to your platform.
This will give an idea of how many times customers search for a particular query.
To enhance your online business store you need mobile apps on the go to connect with customers.
Famous online Ecommerce giant such as Amazon, Alibaba and much more has unique mobile apps to connect with mobile customers.
Recent studies states that mobile app traction is higher when compared to website.
That’s why it’s best to have a mobile app for your ecommerce store
Creating Multi vendor mobile app
Creating mobile application in multi vendor ecommerce platform in Open source can be well utilized.
