SEO is a very important part of digital marketing. Today, it is hard to ignore the importance of its impact on organic search, website traffic and brand awareness.
Many web developers have a basic knowledge of SEO. However, some believe that it is not necessary to have an in-depth knowledge of the subject and that working with an SEO specialist is sufficient. While it is true that developers don't need to be SEO experts, there are certain basics that need to be followed for a website to be successful.
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Here are some of the SEO basics that all web developers should know:
- How to optimize title tags and meta descriptions
- How to optimize website content for target keywords
- How to create an XML sitemap and submit it to search engines
- How to optimize the speed of a website's pages
- How to use Google Analytics to track website traffic and performance
- How to connect the site to the search console and correct the indicated errors
While these are just a few basics, they are essential for all web developers to know. By understanding and following these simple SEO tips, they can make a website easily accessible and visible in search engines and attract a minimum of organic traffic.
Similarly, a lot of seo has to do with accessibility. So if developers at the grassroots level are able to have the basic knowledge of seo which are ultimately just common sense rules for presenting users with sites that load quickly, are easy to use and have relevant content, then the web will be a better place for everyone.
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The ideal profile between web development and good SEO skills
Some will say, to each his own, but the collaboration of web developers and SEO specialists is essential to offer a website that will rank in the first pages of results.
To do this, it is important that the lines of communication are open between the two so that they can work together to find solutions that will improve the visibility and ranking of the site.
Small summary of seo tips for web developers
Working regularly with developers, I often see myself repeating the same things to web developers. I therefore take the liberty of putting here some advice to developers.
A clean code if possible valid w3c
The first thing to do as a developer is to have a clean code if possible valid w3c. This will allow search engines to understand your pages more easily and will also avoid display errors in the SERP (Search Engine Results Page).
The speed of the site
The second thing is the speed of the site. It is important that your site loads quickly, both for users and for search engines.
To do this, you need to optimize your code, minimize your CSS and JavaScript files, use a content delivery network (CDN), optimize your images, etc. Test your site on page speed of google.
The responsive design
The third thing is the responsive design. It is now essential to have a site that adapts to all types of devices: mobiles, tablets, etc..
To do this, you need to use media queries in your CSS and make sure your site displays correctly on all devices.
The semantic code
The fourth thing is the semantic code. It's important to use the right tag for the right content. For example, use h1 for your article title, h2 for your subtitles, etc.
This will allow search engines to better understand the content of your pages and improve the visibility of your site.
Do not confuse the different redirections (301, 302...)
The fifth and last thing is not to confuse the different redirects (301, 302 ...). Indeed, it is important to use the right redirection.
For example, if you have a page that is not yet finished, you can block it in the robots.txt file so that search engines will not index it and it will not appear in the SERPs.
Think about your sitemap and that they display only the useful pages
Think about your sitemap and the fact that it displays only useful pages. A sitemap is an XML file that contains all the URLs of your site. This file makes it easier for search engines to find all the pages on your site.
It is therefore important to ensure that this file contains only useful pages, otherwise search engines will index useless pages that may be of no interest.
Think about the rel canonical tag
Think about the rel canonical tag. This tag allows you to tell search engines which is the main version of a page that can be found in different versions.
For example, if you have a page that can be reached by multiple URLs, you can use this tag to tell search engines which is the main URL. This will help avoid duplicates in the search results.
These are some of the things you need to think about as a developer if you want your site to rank well in search results. Of course, there are many other things to think about, but these are some of the most important. So be sure to keep them in mind when working on your site as a web developer.
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