You may be thinking a lot about why your Shopify Store is getting traffic but not getting sales. To become a Top Shopify Store, you need to increase your Shopify Sales, not only traffic.
Maybe Shopify Stats show a lot of traffic, but that doesn't mean that it is enough to become one of the Top Shopify Stores.
Following are the reasons you would like to avoid when it comes to increasing Shopify Sales.
Poor Store Navigation
Once a customer is on your site, the first thing they do is look for an option. Based on Hubspot, 38% of users aren't interested in your store's online presence if navigation is not good.
It could be a loss for your business. Your Shopify menu for your store should be distinct, include all the elements that are essential and become the very first item anyone is able to see.
If your menu on your website looks similar to the one below, it's the primary reason you're receiving more traffic but not making any sales.The menu on the left is barely accessible, let alone navigatable.
The menu of your store should be designed to inform your customers what main categories of products you offer. Take a look at the Bailey Nelson store. Discover how subtle but effective the menus are.
The top menu explains precisely what you can purchase at the shop. The menu that is below the logo is an excellent idea to highlight the essential products.
Niche & Target Audience
After optimizing the navigation of your store Next, you'll want to fix these issues:
• Are you selling products in a niche that has an extremely low volume of searches?
• Selling products in a competitive market?
• Selling my Shopify products to the incorrect audience?
• Check to see if you're using the appropriate keywords to drive traffic.
If you're new to the business, perhaps start with one type of category, like purses or shirts from the Fashion segment and work your way up, expanding it.
Finally, you must know your customers; if you sell footballs at your shop, make sure you target keywords that are only relevant to Football but not every sport.
Your Store Is Not Mobile-Optimized
According to Statistica according to Statistica, when it comes down to shopping in the USA, mobiles are the primary device shoppers purchase from.
Therefore, if you're Shopify Store isn't mobile optimized, it could lose a substantial portion of customers, and your company could be unable to succeed.
Some of the best ways to optimize your mobile experience in your Shopify Store include:
• Utilize a Fixed navigator bar (sticky header) to access the mobile version of your store
• Check that your product photos are aligned centrally and look gorgeous
• Reduce the amount of text. No text
• Add a sticky cart button on every page of the product
• Make sure to use real images of the product to achieve the most effective results
The Store's Product Page isn't Good
Did you not know? The conversion rate for the eCommerce store is 2.86 per cent. This isn't too high, you think? If your website isn't properly optimized, this 2.86 will be transformed into 0.86.
Here are some of the best practices for creating your product's page:
• Images: Try including at the very least four images of products
• Title: Have a keyword-rich title that describes the product in no over 60 words.
• Product DescriptionWrite an explanation that focuses on the various features of the product. It also addresses every customer question.
• Reviews: Have a star rating displayed for every product
• Call-to-ActionHave only one maximum of two CTAs on a page for a product
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