Google Ads Performance Max campaigns are an automated type of campaign that serves all platforms of Google to run ads. Google Ads Performance Max campaign is a full-funnel strategy campaign that detects and traces the user’s journey and focuses on conversions. It plays a vital role in converting viewers into active buyers.
Google Ads Performance Max campaigns ask the advertisers to provide their assets like banners, images, logos, headlines, product descriptions, and final URLs. Performance Max campaign combines these assets to hit the pain points of the audience to convert the audience into customers.
Google Ads Performance Max Campaigns Assets
Assets are separate sections of content such as images, headlines, videos, final URLs, and HTML5 bundles. You can upload these assets to your Google Ads account and associate them with different advertisements. Google Ads Performance Max campaigns automatically assemble the relevant assets to create the perfect combinations.
You can create different types of assets by using the assets service of Google Ads and then merge them into your ads account. Moreover, you can manage the association between individual assets and ads by using ads-level operations. The uploaded assets can be used to build asset-based ad types.
The collection of all the required assets in a group is called the Asset group.
Assets Type Column
Following are some of the Google Ads Performance Max assets that one can find in the asset type column.
- Description
- Image
- Headline
- Long Headline
- YouTube Video
Assets Ranking
The performance column in Google Ads allocates and ranks the assets against other assets based on their performances.
- Low Performance
- Good Performance
- Best Performance
Read more: https://www.sfdigital.co.uk/blog/google-ads-performance-max-campaigns-assets/
