Digital Marketing Strategies For Restaurants

Restaurantify

Digital Marketing Strategies For Restaurants

Gone are the days when restaurants relied solely on conventional marketing forms like brochures, posters, paper menus, and other printed versions for capturing people’s attention and reaching more customers. But, with the restaurant industry becoming increasingly competitive and the advent of digitalization in marketing, the entire game plan has witnessed a sea change.

Restaurants have realized that the greatest potential for reaching people and marketing the brand lies online. Restaurants must build their own website and use digital modes to reach people where they are present most of the time.

90% of diners research restaurants online before deciding on their dining destination.

This makes a digital marketing strategy an extremely powerful tool for restaurants to utilize and execute in order to sustain or beat the competition.

Stunning Statistics About Restaurant Digital Marketing

57% of people visit a restaurant’s website before deciding if they can dine in the place.
33% of diners read online reviews written by guests before dining in a restaurant

Amazing Facts About the Restaurant Industry

95% of restaurateurs admit that technology aids in improving the overall efficiency of the restaurant business.

With digitization infusing a new lease of life even to medium-scale eateries, restaurants are making full-fledged use of their own online ordering services powered through their websites and mobile apps.

For every online order, 34% of diners spend nearly $50
60% of diners utilize digital channels to order food online, at least once every week
Since 2014, digital ordering has recorded a 300% growth
70% of consumers prefer ordering directly from restaurants rather than using third-party food delivery apps.

Why Is Digital Marketing So Important?

Small restaurants too should consider the prospects of expanding their marketplace on a global level by using the online medium. Restaurants must not overlook the robustness of digital channels as a means to increase footfall, improve online orders and multiply profits.

Customers Are Online

The diners of this generation are very active online. So, it is essential to reach out to them through a medium where they are interested in to know you and also learn more about you. Restaurants must necessarily have a robust website and also be active on other social media platforms. If diners do not find you online, they might develop an unfavorable impression about the restaurant, not be willing to visit it and try your exquisite dishes.

Cost-Effective Marketing For Restaurants

Digital marketing is a boon for restaurants that have devised a marketing strategy on a shoestring budget. Using social media for online advertising allows restaurants to reach a niche target audience. By excluding people who might never be your patrons, restaurants can save a lot of money and time. Social media is a boon for restaurants as it allows one to set a daily budget to reach out to a distinct audience that would be interested in trying your food.

Benefits of Restaurant Digital Marketing

Digital marketing enables restaurants to achieve target branding and avoid negative feedback that might tarnish their reputation. The major benefits of restaurant digital (online) marketing are:

Understanding Customer Better – By providing an online platform to customers, they are empowered to share their views which can be incorporated for better customer service and experience.
Great Customer Care – When customers are able to contact the restaurant directly via Facebook or Twitter to register their complaints or grievances, customer care is enhanced.

Reduced Expenditure – Restaurant digital marketing is less expensive, but helps reach a large audience. Even with free online advertising options, restaurants can make themselves known to the world as good dining options.
Increases Sales – With wider reach using online marketing channels, restaurants can attract more potential customers and convert them into patrons, while also retaining existing customers.

Top Digital Marketing Strategies For Restaurants

Developing one’s own restaurant website

A functional, mobile-optimized restaurant website with appealing content and images tops the list of online or digital marketing strategies for restaurants as it is the place where a restaurant can generate maximum leads. Using short and crisp content along with attractive food images will make the website look professional, easy-to-use and effective.

Restaurant SEO

Statistics reveal that 64% of people who look for restaurants online visit the location within 60 minutes. So, when people are using keywords like ‘restaurants near me’, if your restaurant has to be featured among the top 3 or 5, you must implement a bespoke restaurant SEO strategy that easily reduces customer acquisition costs and attracts more local customers.

Great Content

Restaurants need not sound literary or poetic in their communication with prospects and existing customers. Effective content is one that people can readily understand and respond to. Restaurants can use short, crisp, and sometimes even humorous content along with a Call-To-Action (CTA) to create a favorable impression.

Outbound Email Marketing

Restaurants can target a warm audience (people who have shown interest in your restaurant and are willing to receive communication) effectively through email marketing and enjoy nearly 28.5% better ROI than direct mail. By segmenting audiences and sending personalized emails about the latest offers or discounts, restaurants can run successful email marketing campaigns.

Leverage Influencer Marketing On Social Media

Combining social media marketing with the power of influencer marketing is necessary for restaurants to attract customers who trust human recommendations for good places to dine-in.

Using Third-Party Delivery Services

In order to enjoy maximum profits, it is necessary for restaurants to break-free from the clutches of third-party food delivery services. Yet, their contribution in the online delivery landscape cannot be completely overlooked. Partnering with UberEats, GrubHub or DoorDash helps boost business. Nevertheless, creating one’s own restaurant website with the direct online ordering is the smartest way to reach customers and enjoy profits.

This blog from Restaurantify would surely have served the purpose of helping you understand how to design, start and go about executing the marketing strategy for your restaurant. For more help with digital marketing for your restaurant business, get in touch.

Restaurantify

Innovative Restaurant Logo Design Trends For 2023

Restaurantify 2022-12-12

Keep It SimpleWhile designing a logo design for their business, restaurant owners must take cues from famous brands like Nike. The Logo Must Stand The Test Of TimeGood restaurant logo designs are meant for eternity. Keep It Industry AppropriateThe restaurant logo must be ideal for the type of restaurant and also the characteristics of the target audience. The Fundamentals Of Restaurant Logo DesignSince the process of developing a restaurant logo can be intimidating for someone new to the process, we have provided a little crash course for those looking for quick guidance. Best Restaurant Logos In The IndustryYolkloreThe logo design of this restaurant is simple.

Improve Your Restaurant Marketing Strategies With The Guidance Of An Expert

The Busy Bee Agency 2021-07-29

With increasing competition in the restaurant business, it is difficult to focus and manage everything on your own, which is why a restaurant business coach can help you achieve your required goals in a short period of time.Official Website: https://thebusybeeagency.com

Hot and Fresh Digital Marketing Strategy for Your Restaurant!

SEO Warriors 2019-03-16

The scenery of the restaurant business has been radically transformed by the advent of digital marketing.

No longer do restaurant owners depend on the traditional word of mouth to market their restaurants. Most restaurants are taking advantage of digital media and mobile technology. While some of the restaurants are struggling to get their restaurants marketing strategy on track.

However, considering the fierce competition in the restaurant business, it is vital that you get your marketing strategy, not just right but top notch.

The success of any restaurant business bears down on its marketing strategies. In this post, I would be highlighting marketing tips for restaurant marketing using effective digital marketing strategies.

1. Go Social:

We are in the era of technology, social media platforms are bustling with the engaging audience in it. If you want the restaurant orders rolling in, then you have to take advantage of social media platforms to promote your restaurant online.

Engage in social media platforms by posting top-notch food pictures and video clips. If you don’t know where to start, consider hiring a social media expert to give you valuable insight.

2. Get a Website:

Having a website for your restaurant business is equivalent to having a food shop in every part of the world.

If you want your restaurant to grow big, then you’ve got to get a professional website. A website opens up opportunities for a much larger market of consumers. It makes it very easy for potential and even existing customers to find you.

Moreover, you could opt for hiring affordable professional website services to get the job done.

3. Get Listed On Food Apps:

Several food apps have sprung up over the years due to popular demand by consumers. No longer do consumers have to go to find a suitable place to eat.

All they have to do these days is to install a food app that points them to the nearest restaurant. Take advantage of mobile technology by partnering with food apps to make sure that your restaurant is listed.

Getting listed on these food apps ensures that you do not lose potential customers.

4. Don’t Miss Out Email Marketing:

Restaurant email marketing is another vital strategy to effectively marketing your restaurant.

Email marketing is an efficient way to attract your customers and keep them coming back. Using email marketing, you can showcase new additions to your menu and other exciting offers. However, email marketing can be risky if not properly executed. To find the best email marketing strategy for your restaurant.

5. Mind Your Online Reputation:

Nothing destroys a restaurant business like a bad review. All your efforts online could go to waste if you don’t have a good online reputation management strategy in place.

Online reputation for a restaurant would simply involve responding to customer queries in a timely manner and responding to both negative and positive reviews in a way that would portray your restaurant in good light.

However, if you have no experience with online reputation management; Employ an expert to tackle polishing your online reputation.

A Final Note On Effective Restaurant Marketing Strategies

So now you have been equipped with several restaurant marketing strategies to take your restaurant business to the next level. However, here are a few points you should note:

1. Online success of your restaurant is highly dependent on your offline performance; so get your offline activities right

2. Go with a professional digital marketing company to ensure successful restaurant marketing.

With these marketing tips, I believe you are well on your way to taking the restaurant business to the next level.

SEO Warriors the best Digital Marketing Company in India, very successful in the past ten years having 100+ clients all over the world.

We provide end-to-end digital marketing services, by catering unique marketing strategies to fulfill our client’s goals. We constantly innovate our work to bring 100% proven results.

Bring your business, we will make it a brand!

For more information talk to our technical experts>>>

Don’t forget that execution is everything!

Rank Your Restaurant Website On Google [Restaurant SEO]

Aakash Soni 2021-07-12

Want to Rank Restaurant website to the top of Google search result?

Auxano Global Services is one of the best Restaurant SEO company.

hire our Restaurant SEO services now!Rank Your Restaurant Website On Google [Restaurant SEO]https://www.auxanoglobalservices.com/restaurant-seo-services/

Global PVC Window Profile Market Analysis | Industry Report 2026

Sejal Kapoor 2020-10-13

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Global Polyvinyl Alcohol Fibers Market Analysis | Industry Report 2026

Saavi Mehta 2020-10-13

The Global Polyvinyl Alcohol Fibers Market Research Report - Industry Analysis, Size, Share, Growth, Trends and Forecast Till 2026 gives an evaluation of the market developments based on historical studies and comprehensive research respectively.

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