Charity work is often seen to give back to the community, but it also has the potential to engage younger generations in a way that they might not be otherwise. Millennials, for example, are more likely to donate money and time than any other generation.
Charities are struggling with how to engage this demographic and get them more involved in their efforts. For example, one organization has found that millennials are more likely to donate if they feel like they have an impact on the situation.
For charities to better engage millennials, they need to consider what motivates them and what will keep them coming back for more.
The Growing Disconnect Between Youth and Social Causes:
The youth of today are disengaged from philanthropy and social causes. This is a dangerous trend that needs to be reversed.
Only 4% of American teenagers donate to charity and only 25% of Millennials are interested in volunteering. This is a dangerous trend as the Millennial generation will soon be the largest demographic in the United States. There are many reasons for this disconnect, including the fact that Millennials have grown up with social media, which has led them to believe that they can make an impact without donating money or their time. The Millennial generation also feels entitled to success because they were raised by Baby Boomers who told them that they could do anything if they worked hard enough for it - but didn't give them any tools or guidance about how to achieve their dreams.
How To Engage Younger Generations Through Technology & social media?
Charities are often the first to be affected by the changing of generations. The older generation, who is more likely to donate, is at risk of dying out. There are many ways charities can engage younger generations through technology and social media. One way is to have a presence on all platforms, but this can be costly. A more cost-effective solution would be to create a video that highlights what the charity does and what they need help with.
Here are the 6 Ways Charities Can Engage Younger Generations:
- The charity should have a clear and strong mission that is easy to understand.
- The charity should be able to show the results of its work - especially if they are working on a long-term project.
- The charity should have an active social media presence, with regular updates and interaction with its followers.
- The charity should be transparent in their communication and finances, as well as ethical in their work practices, such as not using unpaid interns or workers from third world countries for cheap labour.
- Charities can use modern technology to make it easier for younger generations to engage with them, such as online donations or donation apps on social media platforms such as Facebook or Twitter.
- Charities can also try to create events that are more engaging for younger generations, like concerts or flash mobs which are more likely to attract people under the age of 30 than a traditional fundraising event would be - but this may require the charity to have a large marketing budget, which most charities do not. Charities have been criticized for advertising on social media platforms such as Facebook and Twitter to reach younger audiences.