No wonder it’s crucial that the marketing and sales teams of any business in the B2B market must work in collaboration as they both generate demand and potential customers. There are multiple demand generation tactics apart from the common ones to use.
Here are the tips that work every time in B2B demand generation -
Using Intent Data to Identify In-Market Buyers:
Intent data helps in gauging the buyer persona. Access to intent data sources avoids the trap of inventing demand and focusing on accounts that are in-market and ready to buy; becomes easy.
Creating High-value Content and Syndicating it Right:
Every buyer spends days researching, engaging with various brands’ content, and discussing them internally. It’s therefore vital to have a robust content marketing strategy to help potential customers learn about the products and services and influence their purchase decision.
Also, content syndication is a powerful way to enhance the brand’s reach. It helps promote the content to get it in front of the ideal customers.
An effectual content syndication drive involves:
- Targeted outreach to decision-makers
- Paid advertising of relevant content
- Increasing reach by leveraging distribution platforms
Targeting Niche and Improving ROI:
It’s known that over 50% of ads are not seen by people, and that’s the average mentioned by Google. But, creating highly targeted ad campaigns is possible through:
- Intelligent choice of platform
- Highly narrowed targeting criteria by using the filters on the chosen platform.
Google and LinkedIn are the preferred choices for seeing the best results in the B2B space.
Implementing Account-Based Marketing:
Account-Based Marketing (ABM) is a must-have for B2B businesses. When done right, it is a proven method to develop demand and influence decision-makers of your targeted accounts. And for that, building a qualified list is crucial.
Not Underestimating Event Marketing:
In-person and virtual events provide opportunities to build trust with prospects and clients. This helps in increasing networking and pitching about the services and products. Events offer a great chance to share knowledge relevant to the industry and know customer pain points.
If you’re on the lookout for the best B2B marketing companies, OnDot Media will help you in reaching the targets and generate desired results with its global-scale expertise.
