Augmenting ROI With Intent Data

Ondot Media

Every marketer is aware of the role that intent data plays in B2B intent-based marketing but it is equally vital to verify the data collected before it is used by the team. The data can either be extracted with the help of an in-house team or outsourced from reliable third-party B2B intent data providers. There are multiple ways to augment ROI with intent-based marketing and for that, it is important to identify prospects, know buyer intent, and understand the baseline of a business. Targeting the right accounts with personalized content gets easier with the verified intent data and it guarantees maximized ROI.

Here are some of the ways intent-based marketing maximizes returns -

Discovering prospects:

Knowing B2B buyer intent is crucial so that the content revolves around their needs. It is the first step in designing the campaign.

Prioritizing prospects:

Finalizing the prospects to target increases the chances of B2B customers completing their buying journey. Segmenting prospect lists carefully based on intent data helps to effectively channel the marketing investment a business makes.

Tailored experience:

Intent data helps in creating future content by predicting the buyer’s persona. After collecting and segregating the data, providing the right content to the B2B buyers is highly essential as it amplifies the chances of conversion.


This step is equally important as sending personalized follow-up messages and tracking the right KPIs ensures that the goals are being met.

If you’re looking for reliable and globally spread B2B intent-based marketing services then we at OnDot Media can help you optimize your campaigns and generate maximized ROI. Check out our services and get in touch with us to know how we operate.

Ondot Media
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