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Custom Signs: How to Make the Perfect Business Statement

Britton Chivers
Custom Signs: How to Make the Perfect Business Statement

Custom signs are an effective way to make your business more recognizable and memorable to your customers and potential customers, but choosing the right sign can be confusing if you don't know what you should specifically be looking for. The first thing to know about custom signs is that they’re more than just something to put your company name on. Ideally, they should include multiple elements that all work together to reflect the image and tone of your brand. Here are some things to keep in mind when selecting custom signs for your business, whether you’re making them yourself or ordering them from a commercial sign company.

Making The Decision

Business owners often don't think about their signage until they're ready to open, but there are a number of things you should know before investing in a sign. The first thing you should do is ask yourself why you need a sign in the first place. Is it for advertising purposes or just for your customers to see? Are you looking for something simple or more elaborate? Once you've answered these questions, it's time to find out what type of sign would best suit your needs and budget.

Choosing A Style

There are many styles of custom signs that can make your business stand out. The first thing you'll need to do is decide which type of sign will best suit your company. For example, if you're a restaurant, then a custom neon sign might be best for attracting customers at night. If you're in retail, then a simple magnetic sign with a logo might be better.

Finding Your Favorited Sign Design

If you're looking for a sign that will make your business stand out from the rest, then Sign Impact have just what you need. Their custom signs are one-of-a-kind, and can be customized with your company's name and logo. They also offer a wide range of different sign types to suit your needs.

Choosing A Material

Wooden signs are a popular choice for many businesses. They can be made of cedar, pine, oak and other types of wood. Wood is durable and has a natural beauty that lasts for years. A wooden sign can be stained or painted any color, making it easy to match your decor or message. Stainless steel is another popular material for custom signs. It's lightweight and doesn't rust or bend like metal signs.

Personalizing Your Sign

The sign is a representation of your business. It should be a good reflection of what you are all about. With that in mind, before you start on the sign, think about how you want it to look and what message you want it to convey. It may even help if you write down some words or phrases that represent your business in advance and then see how they work with one another when put together on paper.

Sign Installation

If you are thinking about installing custom signs for your business, one of the things you will need to do is make sure that there is a safe and easy way for your employees or service providers to get into your building. This means that you will have to signage installation at entrances, in hallways, and near stairwells. If there is an area where more than one person may be using it (lobby), then you will also want some kind of directional signage.

Britton Chivers
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