We all know how great Instagram is for sharing photos and videos with our friends and family, but it is also an incredible channel for brand marketing.
Well, an obvious reason is Instagram’s format. Because of this visual nature, Instagram holds massive opportunities for business marketing through regular photos,videos or Instagram stories. Millions of businesses have learned that visual presence on Instagram can hugly compliment their branding to fetch more leads.
Instagram has dominated the social media world. It is the place for image sharing with over a billion monthly users.
Billions of likes are handled over each day, so you need to do your part to scoop some of them up.
How can you improve Instagram marketing?
First, switch your profile to an Instagram business profile if you have not already. This will give you tons of free tools and insights.
How can you grow Instagram followers?
Next start taking advantage of those free tools. Check your audience demographics like age, profession, income ,and requirements etc.
Post product teasers to urge people to buy your product or service without being overly pushy. They will be more likely to buy if they don’t feel overpressurized
Turn your posts into sponsored ads to reach target audiences that may not be following you yet. One post might just have them hooked.
Use Instagram stories to post behind the scene photos or videos. Followers will appreciate the insider posts which build your relationship with customers.
Partner with influencers who have a wide reach in your industry. The followers trust their recommendations.
Be sure to leverage the power of user-generated content by repositioning the images that customers share. You can turn this into a contest with an interactive branded hashtag.
Choose a photo to share every week or every month that aligns with your brand’s message.
Post at the right times and avoid over-postings. Post one to two times every day and check out when your followers are more active. Schedule posts to go live during those days and times
Finally be sure that you track the right metrics to see how your Instagram marketing efforts are paying off.
Keep an eye on the follower growth rate, engagement rate, and your URL click-through rate.
If you need help with your Instagram ad campaign, reach our agency to help what Instagram marketing techniques work best for you.
Ready to get started with creating a cohesive and curated Instagram feed?
CUEBALL CREATIVES would be happier to join you in this journey. Let us help you discover your brand’s Instagram aesthetic with our social media pages.
