The global ceramic sanitary ware market size is projected to reach USD 44.6 billion by 2025 from USD 32.1 billion in 2020, at a CAGR of 6.8%, during the same period. The changing lifestyle and increasing purchasing power of the middle-class population of developing countries are expected to support the growth of the ceramic sanitary ware market. However, fluctuation in housing demand is restraining the growth of the market. Technological advancements have created opportunities for manufacturers. LIXIL Group Corporation(Japan), TOTO Ltd. (Japan), Roca Sanitario SA (Spain), and Kohler Co. (US) are the major players in the ceramic sanitary ware market.
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LIXILGroup Corporation(Japan) is one of the leading producers of ceramic sanitary ware.Expansion and new product developmentare the main strategies adopted by this organization. In August 2018, the company opened a new ceramic sanitary wareproduction plant in India with an investment of USD 65 million.Approximately 80% of the plant’s production will cater to the Indian market, andthe remaining 20% will be exported to the global market. This development helpedthe company to expand its presence in the Indian market. In April 2019, the company launched two new bathroom collectionsunder thebrand name of INAX at Milan Design Week. This helped thecompany to meet the increasing demand from the global market.
TOTO Ltd. (Japan) is another leading player in this market.The company launched high-end washlet bidet toilets inthe global market. This new product is sold under the brand name or NEOREST NX.This helped the company to attract more customers.
Roca Sanitario SA(Spain) is also a leading producer of ceramic sanitary ware. The company launched a new bathroom collection made from innovative designs. This collection offers sanitary wares with bold colors. This helped the company to strengthen its product portfolio.
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Kohler Co. (US) is also one of the leading producers of ceramic sanitary ware. In January 2020, the company introduced five new products, which includetouchless faucets and touchless toilet technology, among others.This touchless technology provides flushing with sensors placednear the flush tank. Thesesmart products provide comfort and hygiene to the user.
Latest Developments
- In January 2020, Kohler Co. introduced five new products, which include touchless faucets and touchless toilet technologies, among others. This touchless technology provides flushing with sensors placed near the flush tank. These smart products provide comfort and hygiene to the user.
- In August 2019, Roca Sanitario SA launched a new bathroom collection made from innovative designs. This collection offers sanitary wares in bold colors.
- In September 2018, RAK Ceramics opened a new orientation center in North India for ceramic sanitary ware. This helped the company to strengthen its presence in the Indian ceramic sanitary ware market.
The global ceramic sanitary ware market size is projected to reach USD 44.6 billion by 2025 from USD 32.1 billion in 2020,at a CAGR of 6.8%,during the forecast period. As a result of the current global pandemic due to COVID-19,the ceramic sanitary ware market is expected to witness a slow growth rate in 2020. However, due to the upcoming major construction projects across the globe, this market is expected to recover during the forecast period.
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Ceramic sanitary wares are ceramic-based products used in sanitation-related applications. Clay, quartz,and feldspar are the major raw materials used for the production of ceramic sanitary wares. The most commonly used types are toilets, washbasins, urinals, bidets, pedestals, cisterns, and others. Slip casting is the most widely utilized technology for achieving complex designs in these sanitary wares. The growing demand from developing countries is driving the growth of the ceramic sanitary ware market, globally.
Ceramic sanitary wares are classified into five types: toilet sinks/water closets, washbasins, urinals, cisterns, and others. Toilet sinks/water closets ceramic sanitary wares have been further categorized into one piece, two piece, wall hung closets, European Water Closets (EWC), and others. Washbasin ceramic sanitary wares are further segmented into pedestal, wall hung, corner, table top, and counter. The toilet sinks/water closets segment accounted for the largest market share, in terms of value, in 2019. The demand for toilet sinks/water closets sanitary ware is high in the market as it is used in basic sanitation. The governments of developing nations are undertaking campaigns to improve the basic sanitation access to the population living in rural areas. The demand for toilet sinks/water closets is,therefore,high in the ceramic sanitary ware market.
The market for ceramic sanitary ware, by application, is segmented into commercial and residential. The commercial application accounted for the largershare of the market in 2019. This segment is further classified into hospitality, offices, industrial, and institutional & retail. The residential segment is classified as single family and multi family. The heavy use and frequent replacement of ceramic sanitary ware in the commercial application arethe key factors for their growth in this application. Moreover, the rising industrialization and urbanization in the developing nations of APAC are also supporting the growth of the ceramic sanitary ware market in the commercial application.
APAC is projected to be the largest market for ceramic sanitary ware during the forecast period, in terms of valueas well as volume.According to the IMF, the GDP growth rate of the region will fall to 0% in 2020. The major countries, such as China, India, and South Korea, will also have slow economic growth. According to the IMF, the GDP growth rate in China is expected to drop at 1.2% for 2020. However, the country is showing signs of recovery after the lockdown of three months. Most of the businesses havenow reopened, which is expected to generate the demand for ceramic sanitary ware.
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High economic growth in the emerging countries has led to an increase in industrialization, which, in turn, is driving the ceramic sanitary ware market.Domestic and foreign investments in key sectors, such as energy, manufacturing, construction, and mining, have been consistently growing over the past decade. The Government of India is focused on the manufacturing sector by liberalizing policies and providing additional incentives, such as land at cheap rates and faster clearances from all the concerned departments. As a result, the overall economy is rapidly growing. This is expected to drive the sale of ceramic sanitary ware in the region during the forecast period. Additionally, the increasing global population is also generating a need for new houses, which, inturn, is expected to drive the ceramic sanitary ware market during the forecast period.
Geberit Group (Switzerland), Kohler Co. (US), TOTO Ltd. (Japan), LIXILGroup Corporation (Japan), RocaSanitario SA (Spain),Villeroy & Boch AG (Germany), RAK Ceramics (UAE), Duravit AG (Germany), Duratex SA (Brazil), and HSIL (India) are the leading players in the ceramic sanitary ware market.These players have a strong foothold as well as a strong distribution network in the global ceramic sanitary ware market.
