NFT’s total market cap has crossed $11.3 billion. That figure is equal to or greater than the GDP of small countries like Somalia and Kosovo. Projects are battling to create a space for themselves in the growing market. With such a staggering rise in popularity and demand, NFT marketing is taking over. PR for NFT brands is one of the few factors helping them gain an edge over the unrelenting competition.
Let us look at the top 4 reasons why NFT marketing is all the rage.
NFT PR To Raise Brand Awareness
The benefits of NFT marketing begin right with generating brand awareness. With thousands of NFTs to choose from, investors are bombarded with options.
As opposed to what upcoming NFT brands might think, investors aren’t going for the ones with the highest value or potential. Due to aggressive NFT marketing, investors, especially newer ones, are going for the NFTs that they see everywhere.
Having your brand splashed across the pages of trusted NFT publications is of utmost importance today. 86% of B2C marketers say that content marketing is paramount to their strategy.
NFT marketing has such a proven track record for driving sales that there is something called an NFT marketing agency. Legitimate PR agencies can promote your NFT in leading publications.
NFT Marketing Helps Brands Establish Credibility
Having the best value to offer is no longer the only factor that matters in NFT PR.
The right kind of blockchain marketing educates readers before selling to them.
Your brand’s PR for NFT can start by explaining the advantages of investing in NFTs. So, when you promote your NFT in the press articles that follow, readers see your brand as credible. That way, when it comes to investing in an NFT, your audience will think of you first.
Promote Your NFT To Highlight Its USP
NFT PR can have a direct impact on your bottom line. Press coverage includes sparking an interest in your brand.
You, or your NFT marketing agency, can use press articles to highlight all the ways in which your brand differs from your competition. Your brand’s unique offering can attract new customers and retain existing ones.
Build A Community With NFT Marketing
Blockchain marketing is done for many reasons. But followed by sales, the most important reason is to build a community.
Community means everything in the blockchain ecosystem. The NFT market is no exception.
Attracting the right kind of community members starts with making investors aware of your existence. Use NFT PR to make them aware of your brand’s mantra, mission, and potential. If your values align and they trust you enough, you gain new members.
Larger the community, the higher the authority.
NFT marketing in trusted crypto publications can help you promote your NFT in all the right ways.
While the popularity and value of NFTs soar, the market size is still limited. In such an atmosphere, NFT marketing takes first place in driving revenue. For guaranteed returns on your NFT PR investment, we suggest hiring an NFT marketing agency. Such professionals are your best shot at winning the digital PR game.
