Not every social media platform is created equal. Take Twitter – with 2.4 billion active sessions in 2021 alone, the platform’s degree of usage is comparable to WhatsApp. Twitter marketing is booming today, with the platform having 238 million monetizable daily active users. Accounts that get verified on Twitter see even higher engagement. All these factors make Twitter the ultimate playground for thought leaders.
What is Thought Leadership?
An entity whose opinions are highly regarded in the respective field is considered a thought leader. For a brand, this means building credibility and trust by adding value to the lives of its demographic with valuable insights. For this purpose, Twitter marketing is a godsend for brands and individuals.
Twitter Marketing and Thought Leadership
Nearly half of Twitter’s users hold a college degree, ranking just below the professional platform of LinkedIn. Users largely comprise educated individuals with an open mind – and a disposable income. This makes Twitter a ripe field for brands to market their business.
With high competition in every field, it is no longer enough to produce high-quality products and services. From activism to thought leadership, brands today are using multiple channels to positively impact their bottom line.
One way to trump their competition is to establish themselves as thought leaders and trustworthy entities with innovative solutions to offer.
With Twitter marketing proving to be hugely profitable, brands see the Twitter blue tick as a game-changer. To get verified on Twitter means rewarding yourself with a huge head start in the process of becoming a thought leader.
Why Twitter Verification is An Obvious Essential for Thought Leadership
With 450 million users, not every Twitter account gets noteworthy engagement. Unless your account has established sufficient authority and credibility, you’ll have a hard time getting people to pay attention to what you have to say. Imagine seeing a cutting-edge, ahead-of-the-time idea on Twitter – but it’s from an unverified account with few followers. How likely are you to trust this information and see the account owner as a thought leader?
However, get verified on Twitter and see the magic unfold. Twitter verification can be granted by the platform alone, and it must be earned. If a brand flashes the Twitter blue check, users are assured of its credibility. Hence, any information, tips, or even offers and discounts that show up on that brand’s page, are seen as legitimate.
How to Get Verified on Twitter
Twitter verification isn’t a simple 2-step process where you fill out a form and submit a request, and voila! It’s a long and time-taking process, and there’s no guarantee of getting the blue tick when you apply by yourself. However, you have professionals like a Twitter verification agency to help you out. With the Twitter verification service provided by such an agency, you can get the Twitter blue tick in no time and with little to no effort on your part.
While brands everywhere grapple with increased competition, methods like thought leadership continue to set them apart, thereby increasing targeted sales. Before you dive into full-fledged Twitter marketing, we advise you to get verified on Twitter and let the blue tick do its magic.
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