Conversion rate optimization is one of the most important aspect, when it comes to evaluate the performance of marketing campaigns. Be it a website or a mobile app, conversion rate and the UX design should be in complete synchrony to get optimal results.
Here, in this article, from our experience of being a leading UX design agency will share how we balance UX design and CRO to improve the conversion rates of your digital products. Let’s dive right in.
Creating Balance Between UX Design and CRO
UX design plays a big role in CRO. UX research can reveal areas of opportunity and validate the design solutions you’ve formulated. Both UX design and CRO benefit from iterative design and testing. Here’s how designers can strike a balance between UX Design and Conversion Rate Optimization.
1. Understanding user needs
Understanding what your user actually wants is highly crucial to make any product successful. Here, by conducting UX research, designers can identify areas of opportunity and validate the design solutions they have formulated.
2. Conduct Usability Testing
Multiple researches have shown that companies using UX design to improve customer experience will benefit in terms of enhanced ROI. Just 10% investment in good UX design yields 83% increase in conversion rate.
So how a UX design company can improve your CRO?
- Conduct regular A/B tests on all customer-facing user interfaces
- Continuously updating and improving the features and designs based on analytics data
3. Leverage insights from Data Analytics
Data analytics can be of great help to boost your product’s performance as well as bring in more revenue. The data you get from analytics is highly useful to understand what’s working and what’s not and focus more on the aspects that are working well.
With analytics you can:
- Track and measure your content’s performance.
- Better analyze jumps, dips, or fluctuations in your conversions.
- Track your site visitors, including their sources, or referrers, and the time spent on particular pages.
- Check how users interact with your content using heat mapping tools.
- A/B test your product pages to determine which images, CTAs, colours, button labels, pricing, and copy convert best.
Final Words
UX design and CRO should have one common goal: creating a large number of loyal customers. Focusing on UX can help you significantly improve conversion rates. Making the journey easy for users will get them more interested in learning about your products and services.
If your website or product has lower conversion rates than expected, get in touch with us. We will help in optimizing your product by inspecting it closely, improve its UX and fix all the issues. You can drop your requirements at [email protected] or contact us on +91 85111 88998.
